Interim Report January - September 2007

Interim Report January - September 2007

Growth and profitability remain at high levels

Third quarter, July 1 - September 30, 2007
• Brand sales* increased by 60 percent to SEK 657 million (409).
• The Group's net sales rose by 59 percent to SEK 148.6 million (93.4).
• The gross profit margin was 54.6 percent (46.9).
• Operating profit rose by 105 percent to SEK 49.2 million (24.0).
• Profit after tax increased by 104 percent to SEK 35.2 million (17.3).
• Earnings per share increased by 89 percent to SEK 1.42 (0.75). Calculated
after dilution, earnings per share amounted to SEK 1.41 (0.74).
• Decision to establish operations in the U.S.
• Distribution agreement signed for the Björn Borg brand in Spain.


Nine-month period, January 1 - September 30, 2007
• Brand sales* increased by 72 percent to SEK 1,584 million (920).
• The Group's net sales rose by 64 percent to SEK 355.1 million (216.0).
• The gross profit margin was 53.4 percent (49.6).
• Operating profit rose by 113 percent to SEK 99.8 million (46.9).
• Profit after tax increased by 110 percent to SEK 71.8 million (34.2).
• Earnings per share increased by 98 percent to SEK 2.96 (1.49). Calculated
after dilution, earnings per share amounted to SEK 2.92 (1.48).


Comment from the President
“On a rolling annual basis, brand sales have now passed SEK 2 billion, a
fantastic milestone for us. Though it has mainly been our established markets
that have contributed so far, we are continuing our geographic expansion, now
with an agreement in Spain and the decision to establish operations in the
U.S.,” says Nils Vinberg, President of Björn Borg.


Upcoming information dates
The year-end report 2007 will be released on February 13, 2008.
The interim report January-March 2008 will be released on May 7, 2008.



For further information, please contact:
Nils Vinberg, President and CEO
Tel: +46 8 506 33 700 or +46 708 631101
nils.vinberg@bjornborg.com

About the Björn Borg Group
The Group owns the Björn Borg trademark and currently has operations in five
product areas: clothing, shoes, bags, eyewear and fragrances. Björn Borg
products are sold in over ten markets, of which Sweden and the Netherlands are
the largest. Operations are managed through a network of product and
distribution companies that are either formally part of the Group or independent
companies with licenses for product areas and geographical markets. The Björn
Borg Group has operations at every level from branding to consumer sales in its
own concept stores. Total sales of Björn Borg products in 2006 amounted to
approximately SEK 1.4 billion at the consumer level. Group net sales amounted to
SEK 325 million in 2006, with 64 employees.
Björn Borg has been listed on First North since December 2004. The Company was
listed on the OMX Nordic Exchange Mid Cap list on May 7, 2007.