New member proposed for Swedish Match Board of Directors

New member proposed for Swedish Match Board of Directors

At the upcoming Annual General Meeting on May 2, 2011, the Nominating
Committee of Swedish Match AB will propose the election of Robert F.
Sharpe to the Swedish Match Board of Directors.

Robert F. Sharpe is currently Senior Advisor to the Chief Executive at
ConAgra Foods, Inc., and was previously President, Commercial Foods, and
Executive Vice President and Chief Administrative Officer at ConAgra
Foods.

Prior to his work at ConAgra Foods, Sharpe was a partner at Brunswick
Group with a focus on communications with the financial media. 
concerning mergers and acquisitions and investor strategy., and p Prior
to that, he was Senior Vice President, General Counsel, and Secretary at
PepsiCo, Inc and . Hhe has also worked at RJR Nabisco and Tyco
International. Sharpe is currently a member of the Board of Directors at
Ameriprise Financial, Inc. He holds a JD degree from Wake Forest
University (1978), a BA degree from Depauw University (1975), and a BSE
degree from Purdue University (1974).

The Nominating Committee has made particular note of Sharpe's broad
experience, covering the areas of Communications, Legal Affairs,
Government Affairs, as well as his P&L responsibility for a 4.5 BUSD
commercial foods business.

The current Swedish Match Board member Charles A. Blixt has announced
that, for family reasons, he is not available for re-election at the
upcoming Annual General Meeting.
 
Consequently, the Nominating Committee will propose re-election of the
present Board members Conny Karlsson, Andrew Cripps, Karen Guerra and
Meg Tivéus. New election is proposed of Robert F. Sharpe and Joakim
Westh. As previously announced, the Nominating Committee will propose
Conny Karlsson as the Chairman of the Board and Andrew Cripps as the
deputy Chairman of the Board.

The Nominating Committee in Swedish Match AB consists of Conny Karlsson
(Chairman of the Board), Andy Brown (Cedar Rock Capital), Mads Eg
Gensmann (Parvus Asset Management), William Lock (Morgan Stanley
Investment Management), and Anders Oscarsson (AMF & AMF Funds). Mads Eg
Gensmann is the Chairman of the Committee.