Cloetta - new team sponsor of the Swedish Olympic Committee

Cloetta - new team sponsor of the Swedish Olympic Committee

Ahead of the Olympic Games in 2012, a historic handshake marks the start
of a multi-year collaboration between Cloetta and the Swedish Olympic
Committee

Tony Wiréhn, Cloetta's Business Development Director, Stefan Lindeberg,
Chairman of the Swedish Olympic Committee,and Gunilla Lindberg,
Secretary General shook hands today as a symbol of collaboration in
connection with the Swedish Olympic activities starting in London in
2012.

“Cloetta has entered into a partnership with the SOC and will be team
sponsor, with exclusive rights in the confectionary area,” discloses a
proud Tony Wiréhn. He continues:

“Cloetta shares the Olympic values and is eager to contribute to
inspiring and activating young people. Above all with Kexchoklad® as
sender, we will be able to increase our market presence and visibility
in a natural and dynamic manner and activate Kexchoklad® on a year-round
basis,” adds Wiréhn. “The business opportunities offered by this
partnership and the team sponsorship are another important step in
strengthening our marketing communication for Kexchoklad®,” says Tony.

“The Olympic Games are the utmost symbol of the desire to take on new
challenges. The SOC works closely with the Olympic athletes to give more
talents the chance to take the step to the global elite. Success
provides inspiration and creates positive role models. With activities
that target young people, the SOC wants to open the door for more
Olympic athletes and spread the Olympic dream. Cloetta will now be an
important partner in realising this goal,” says Stefan Lindeberg,
Chairman of the SOC.

For the past 15 years Kexchoklad® has successfully pursued sponsorship
initiatives in Swedish sports, with the national alpine ski team and the
national handball teams as longstanding partners. Kexchoklad® is a
unique product that is appreciated by everyone, regardless of age,
gender or geographical location.

“This joining of forces with the Swedish Olympic Committee will
strengthen Cloetta and Kexchoklad® since it gives us the right to use
the Swedish Olympic themes in our marketing. And having the opportunity
to create two Olympic products by labelling the products with the SOC
emblem or giving them specially designed Olympic packaging is naturally
a further advantage,” says Tony Wiréhn.  

The information in this press release is subject to the disclosure
requirements of Cloetta AB (publ) pursuant to the Swedish Securities
Market Act. The information was submitted for publication on 10 November
2011, 16.30 p.m. CET. 

For additional information please contact
Tony Wiréhn, Cloetta, Business Development Director, mobile +46 706 80
76 00

Stefan Lindeberg, SOC, Chairman and President, mobile +46 705 82 86 56