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June 26, 2012 16:50 ET | Source: NewMediaMetrics

NewMediaMetrics's 360 Cross-Platform Emotional Attachment(TM) Study Released

NEW YORK, NY--(Marketwire - Jun 26, 2012) - Brand strategy firm NewMediaMetrics today released the findings of its fifth annual 360 Cross-Platform Emotional Attachment™ (EA) study, which...
September 22, 2011 15:19 ET | Source: NewMediaMetrics

NewMediaMetrics Releases 2011 TV Study, Identifying the Best New Shows for Apple, Coca-Cola, Ford and 330 Other Brands to Advertise on Television

NEW YORK, NY--(Marketwire - Sep 22, 2011) - The new season of broadcast television programming is upon us, and as the fourth quarter and the holiday-shopping season loom, brands including Apple,...
September 14, 2011 16:02 ET | Source: NewMediaMetrics

NewMediaMetrics Inc. Releases Data Showing Mobile App, TV, Print and Other Platform Preferences for Consumers of Major Brands

NEW YORK, NY--(Marketwire - Sep 14, 2011) - Automotive marketers who want to select the best type of mobile app on which to reach female consumers, should consider choosing a social networking or...