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September 01, 2015 15:44 ET | Source: Foresight Research

Motorsports Organizers and Sponsors Got Greater ROI This Year, According to a New Foresight Research Report

ROCHESTER, Mich., Sept. 01, 2015 (GLOBE NEWSWIRE) -- Motorsports attendance and racing viewership among new car buyers rebounded during the most recent sales year, ending a downward trend on both...
August 24, 2015 10:16 ET | Source: Foresight Research

Events and Sponsorships Proving More Influential to New Auto Buyers as Millennials Return to Market Says Foresight Research Report

ROCHESTER HILLS, Mich., Aug. 24, 2015 (GLOBE NEWSWIRE) -- The 2015 Foresight Research Promotions Immersion Report™ shows a sharp increase in events and sponsorships purchase influence from 5% last...
August 03, 2015 15:06 ET | Source: Foresight Research

The Dealership Experience Influences Millennial and Boomer New Auto Buyers at the Same Rate According to a Newly-Released Foresight Research Report

ROCHESTER, Mich., Aug. 03, 2015 (GLOBE NEWSWIRE) -- Dealers remain extremely influential in the new auto purchase process with more than 3 out of 5 new car buyers reporting their experience at the...
June 18, 2015 17:07 ET | Source: Foresight Research

Auto Accessories Are Part of the New Auto Purchase for Over Half of Millennial Buyers, and Over 70% of New Pickup Buyers, Says a New Study by Foresight Research

ROCHESTER, Mich., June 18, 2015 (GLOBE NEWSWIRE) -- Millennials now represent the greatest opportunity for the accessory industry, according to the newly published 2015 Accessories Immersion Report™...
June 09, 2015 09:52 ET | Source: Foresight Research

Auto Shows Are Revving Up According to Foresight Research 2015 Reports

ROCHESTER, Mich., June 09, 2015 (GLOBE NEWSWIRE) -- Auto show marketing power is putting the pedal to the metal according to Foresight Research’s 2015 Auto Show Immersion ReportTM. Slated...
April 02, 2015 09:30 ET | Source: Foresight Research

Auto Accessories Offer Growing Dealer Profit Potential, Says Foresight Research

ROCHESTER, Mich., April 2, 2015 (GLOBE NEWSWIRE) -- The auto accessories business is trending up, achieving $33 billion in 2014 accessory sales according to the trade organization SEMA. Recent studies...
March 30, 2015 13:00 ET | Source: Foresight Research

In a Bull Auto Market Dominated by Older Buyers, Dealers Are in the Driver's Seat Says Foresight Research

ROCHESTER, Mich., March 30, 2015 (GLOBE NEWSWIRE) -- Near record 2014 sales have the auto industry glowing, and indicators suggest 2015 will also not disappoint. Foresight Research's annual surveys of...
March 18, 2015 14:28 ET | Source: Foresight Research

Foresight Dealer Action Report(TM) Serves Up Actionable Insights for Auto Dealers

ROCHESTER, Mich., March 18, 2015 (GLOBE NEWSWIRE) -- Foresight Research announced today the launch of Foresight Dealer Action Reports™. This suite of syndicated, single-topic reports was...
January 20, 2015 13:51 ET | Source: Foresight Research

New Foresight Research Report Finds 95% of Audi, MINI, Subaru and Volvo Buyers Are Highly Likely to Recommend Their Brand

ROCHESTER, Mich., Jan. 20, 2015 (GLOBE NEWSWIRE) -- The Foresight Research Word of Mouth Immersion Report™ explores giving and getting Word of Mouth (WOM) and how that influences new auto...
January 08, 2015 15:12 ET | Source: Foresight Research

Dealerships Offering Online Sales is Gutsy Move, Says Foresight Research

ROCHESTER, Mich., Jan. 8, 2015 (GLOBE NEWSWIRE) -- A major national retailer recently announced that they were launching a digital storefront to allow customers to buy and finance a car online....