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March 16, 2017 12:47 ET | Source: Horowitz Research

Call for Speakers and Sponsors: 17th Annual Horowitz Cultural Insights Forum

NEW YORK, N.Y., March 16, 2017 (GLOBE NEWSWIRE) -- Horowitz Research announces a call for speakers and sponsors for the 17th Annual Horowitz Cultural Insights Forum, to be held on June 6, 2017 at...
December 14, 2016 11:56 ET | Source: Horowitz Research

With Issues of Identity, African American Viewers Seek Reflective Content

NEW ROCHELLE, N.Y., Dec. 14, 2016 (GLOBE NEWSWIRE) -- In today’s fragmented TV and video space, Black Americans remain one of the strongest television audiences, according to Horowitz Research’s...
November 15, 2016 14:39 ET | Source: Horowitz Research

Myth-busting Hispanic TV Habits: Research Reveals New Viewing Behaviors on the Rise

NEW ROCHELLE, N.Y., Nov. 15, 2016 (GLOBE NEWSWIRE) -- With more content options and more ways to access content than ever before, Hispanic viewing behaviors are rapidly evolving, Horowitz Research’s...
September 27, 2016 13:14 ET | Source: Horowitz Research

Are Cat Videos Eclipsing Prime Time TV? Latest Horowitz Study Sheds Light on Short-Form Viewing Behaviors

NEW ROCHELLE, N.Y., Sept. 27, 2016 (GLOBE NEWSWIRE) -- Whether it’s cat videos, music videos, or clips from TV shows, short-form content is an integral part of our video and social lifestyles. How...
July 26, 2016 13:30 ET | Source: Horowitz Research

To Win with Hispanics, There’s No One Size Fits All Approach, Horowitz Study Finds

NEW ROCHELLE, N.Y., July 26, 2016 (GLOBE NEWSWIRE) -- With over 55 million Latinos living in the U.S., the Hispanic audience is a highly sought-after market. U.S. Hispanics, though, are a diverse...