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September 10, 2015 10:00 ET | Source: Opera Mediaworks

Opera Mediaworks and comScore Release New Native Video Ad Effectiveness Study for Auto-Playing, In-Feed Environments From Brands Like adidas, Carl's Jr., Disney, HISTORY, GM and More

SAN MATEO, CA--(Marketwired - Sep 10, 2015) - With the rapid growth of native, in-feed, auto-play video, Opera Mediaworks and comScore have partnered on an industry-first study on the subject to...
August 19, 2015 00:00 ET | Source: Opera Mediaworks

Report: Android Dominates Usage; Mobile Video Advertising Is Fastest-Growing Format in APAC Region

SINGAPORE--(Marketwired - Aug 19, 2015) - Smartphone use in the Asia Pacific region continues to grow at a pace on par with the rest of the world, with page-view volume on mobile websites and apps...
August 12, 2015 10:00 ET | Source: Opera Mediaworks

Opera Mediaworks Expands Mobile Ad Platform to Offer Complete Marketing Automation Solution for App Developers

SAN MATEO, CA--(Marketwired - Aug 12, 2015) - Opera Mediaworks today announced a substantial expansion to its offerings with the addition of a marketing automation platform that will enable...
July 28, 2015 10:00 ET | Source: Opera Mediaworks

Social Media Is the First "App of the Day," Entertainment Dominates the Evening Hours

SAN MATEO, CA--(Marketwired - Jul 28, 2015) - The very first app most U.S. mobile users open in the morning is for social networking, and the last one at night is for entertainment -- but the app...
July 15, 2015 10:00 ET | Source: Opera Mediaworks

Opera Mediaworks Unveils Opera House, a Global Creative Studio for Brands and Agencies

SAN MATEO, CA--(Marketwired - Jul 15, 2015) - Opera Mediaworks, the first mobile ad platform built for brands, today announced the launch of its global creative studio, Opera House. With more than...
May 05, 2015 10:00 ET | Source: Opera Mediaworks

For the First Time, Android Tops Out iOS for Mobile Ad Revenue Share

SAN MATEO, CA--(Marketwired - May 5, 2015) - Mobile advertising data from first quarter of 2015 shows Android not just leading in traffic, but now revenue, holding a 45.8% share of total revenue...
February 19, 2015 01:00 ET | Source: Opera Mediaworks

Android Makes Strong Headway in "Feature Phone" Africa

SAN MATEO, CA--(Marketwired - Feb 19, 2015) - Africa is poised to become a hotbed for mobile growth and commerce in the coming years, according to Opera Mediaworks' State of Mobile Advertising...
February 03, 2015 10:00 ET | Source: Opera Mediaworks

Report: Apple Still Commands Highest Ad Revenue, Despite Android's Growing Traffic

SAN MATEO, CA--(Marketwired - Feb 3, 2015) - Android captured the majority (63%) of mobile ad traffic in Q4, but Apple retained its lead in revenue generation, according to the State of Mobile...
January 30, 2015 09:15 ET | Source: Opera Mediaworks

Opera Mediaworks Launches the Native Video Fund -- a Multi-Million Dollar Creative Fund Designed to Facilitate and Inspire Mobile-First Storytelling With Video

SAN MATEO, CA--(Marketwired - Jan 30, 2015) - Opera Mediaworks today announced the launch of the Native Video Fund, a program devoted to answering the digital advertising industry's need for a...
January 20, 2015 10:00 ET | Source: Opera Mediaworks

First Beacon Technology Alliance Helps Advertisers Buy Smarter

SAN MATEO, CA--(Marketwired - Jan 20, 2015) - The first multi-company partnership of beacon technology companies, announced today by the Opera Mediaworks Innovation Lab, aims to help...