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February 06, 2008 10:30 ET | Source: TMPG Inc.

Weakened Economy Makes Radio a 'Critical Component' for Integrated Marketing Communications Campaigns, Says TMPG

WHITE PLAINS, N.Y., Feb. 6, 2008 (PRIME NEWSWIRE) -- In a declining economy where people have less to spend on products and services, suppliers need to consider non-traditional radio as an essential...
January 09, 2008 10:30 ET | Source: TMPG Inc.

'Content Engineering' -- Message Development for Effective Promotional Campaigns -- Needs Modernization, Says TMPG

WHITE PLAINS, N.Y., Jan. 9, 2008 (PRIME NEWSWIRE) -- "Content Engineering" is rapidly becoming more than just a catchy phrase in the development of sophisticated marketing communications campaigns,...
December 11, 2007 11:00 ET | Source: TMPG Inc.

Radio is the Prime Mover in 'Word Of Mouth' Marketing Promotions, According to TMPG's Mike Valentino

WHITE PLAINS, N.Y., Dec. 11, 2007 (PRIME NEWSWIRE) -- While "Word Of Mouth" (WOM) is rapidly becoming a key ingredient in almost all integrated marketing promotions, the key to a successful campaign...
November 27, 2007 14:30 ET | Source: TMPG Inc.

TMPG Names Cathy Egan New SVP of Business Development; Egan Was Top Executive At ABC-TV National Television Sales

WHITE PLAINS, N.Y., Nov. 27, 2007 (PRIME NEWSWIRE) -- TMPG, Inc., the multi-award winning independent media promotion company, has announced the appointment of Cathy Egan as Senior Vice President of...
November 07, 2007 10:15 ET | Source: TMPG Inc.

Use of Non-Traditional Radio in Marketing Promotions Will Increase by 25 Percent in 2008, According to TMPG

WHITE PLAINS, N.Y., Nov. 7, 2007 (PRIME NEWSWIRE) -- The use of non-traditional radio in major national and regional marketing promotions will increase 25 percent over the next year as advertisers...