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June 03, 2026 10:05 ET | Source: Winterberry Group

Winterberry Group Sees Brands Rapidly Adopting AI to Support Performance Marketing Efforts—with Overwhelming Majority Seeing Gains

A U.S. research report sees brands adopting AI-driven processes and techniques rapidly to drive performance-oriented aims in marketing, netting results.
December 11, 2024 08:49 ET | Source: Winterberry Group

Winterberry Group Research Examines Direct Mail Ad Spend, Demand Drivers Given Heightened Brand Interest in ‘Omnichannel’ Marketing Integration

Winterberry Group Research Examines Direct Mail Ad Spend, Demand Drivers Given Heightened Brand Interest in ‘OmniChannel' Marketing Integration