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November 08, 2023 10:04 ET | Source: Foresight Research

Foresight Research: Automotive Public Relations is the most effective communication for influencing the new vehicle buying decision

ROCHESTER, Mich., Nov. 08, 2023 (GLOBE NEWSWIRE) -- Articles or news stories in print or electronic media are the most effective communication influencing buyers – higher than digital and TV – and...
October 21, 2020 14:47 ET | Source: Foresight Research

Foresight Research: Public Relations is almost tied with TV when it comes to influencing automotive purchasers

ROCHESTER, Mich., Oct. 21, 2020 (GLOBE NEWSWIRE) -- When comparing the public relations budget to the marketing budget the PR budget is not “chump change”, but Foresight Research calls it a...