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August 22, 2017 13:05 ET | Source: Horowitz Research

New Horowitz FOCUS Reports Shed Light on Viewing Behaviors of Hispanic, Black, and Asian TV Viewers, Underscoring Opportunities for Streaming Services Serving Multicultural Audiences

NEW ROCHELLE, N.Y., Aug. 22, 2017 (GLOBE NEWSWIRE) -- Horowitz Research has just released the 2017 editions of FOCUS Latino, FOCUS Black, and FOCUS Asian, three annual reports that track viewing...
September 27, 2016 13:14 ET | Source: Horowitz Research

Are Cat Videos Eclipsing Prime Time TV? Latest Horowitz Study Sheds Light on Short-Form Viewing Behaviors

NEW ROCHELLE, N.Y., Sept. 27, 2016 (GLOBE NEWSWIRE) -- Whether it’s cat videos, music videos, or clips from TV shows, short-form content is an integral part of our video and social lifestyles. How...