H&M GROUP SALES DEVELOPMENT IN SEPTEMBER

H&M GROUP SALES DEVELOPMENT IN SEPTEMBER

In the month of September 2010, sales in local currencies including VAT
increased by 16 per cent compared to the same month previous year.
 
Sales development per month in percent excl. currency rate changes: 

           2006/07 2007/08 2008/09 2009/10
December   16(5)   10(-1)  3(-7)   15(3)
January    16(5)   17(3)   9(-1)   11(1)
February   15(5)   24(10)  1(-8)   10(-1)
March      29(17)  3(-8)   6(-3)   21(9)
April      21(8)   -1(-10) 19(8)   4(-6)
May        10(-2)  25(14)  0(-9)   6(-4)
June       17(5)   8(-2)   4(-5)   20(9)
July       14(2)   15(3)   7(-3)   21(10)
August     11(-1)  8(-3)   -3(-11) 24(14)
September  25(12)  10(-2)  1(-8)   16(8)
October    15(3)   9(-2)   7(-3)    
November   14(1)   7(-4)   1(-9)    
                                    
Whole year 17(5)   11(-1)  4(-5)    
 
The figures in parenthesis represent the sales development in comparable
units. Comparable units comprise the stores and the internet and
catalogue sales countries that have been in operation for at least a
financial year. H&M's financial year is 1 December to 30 November.
 
The number of stores amounted to 2,111 on 30 September 2010 versus    
1,869 on 30 September 2009.
 
Sales development in the month of October will be published on Monday 15
November 2010 at 08.00 CET.
 
Karl-Johan Persson, Managing Director  
 
Contact person:Nils Vinge, Head of IR     
+46-8-796 5250
 
The information in this sales development is that which H & M Hennes &
Mauritz AB (publ) is required to disclose under Sweden's Securities
Market Act. It was released for publication at 08.00 (CET) on 15 October
2010. 
 
H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is
quoted on NASDAQ OMX Stockholm. The company's business concept is to
offer fashion and quality at the best price. In addition to H&M, the
group includes the brands COS, Monki, Weekday and Cheap Monday as well
as H&M Home. The H&M Group has more than 2,100 stores in 37 markets. In
2009, sales including VAT were SEK 118,697 million and the number of
employees was around 76,000. For further information, visit www.hm.com.