Oriflame issues trading update for 2010

Oriflame issues trading update for 2010

Group sales for the full year 2010 increased by 8% in local currency and
approximately 15% in Euro. In its outlook, Oriflame expected sales
growth for 2010 to be around 9% in local currency.

Group sales for the fourth quarter 2010 have developed slightly weaker
than expected, and amounted to approximately 8% in local currency and
approximately 15% in Euro, mainly due to challenges with new product
registrations in the CIS and a weaker demand than expected in primarily
EMEA but also in the CIS.

As has been shown historically, Oriflame's quarterly results are
affected by a number of factors such as the:

  · Effectiveness of individual catalogues and product introductions
  · Effectiveness and timing of recruitment programmes
  · Timing of sales and marketing activities
  · The number of effective sales days per quarter
  · Currency effect on sales and results

Oriflame Cosmetics SA is publishing its full year 2010 report on 16
February.

For further information, please contact:

Magnus Brännström
Chief Executive Officer
Telephone: +41 798 263 754

Gabriel Bennet
Chief Financial Officer
Telephone: +41 798 263 713
Patrik Linzenbold
Senior Director IR
Telephone: +46 765 422 709