Jonas Samuelson appointed Head of Major Appliances Europe and Tomas Eliasson appointed CFO

Jonas Samuelson appointed Head of Major Appliances Europe and Tomas
Eliasson appointed CFO

Jonas Samuelson has been appointed new Head of Major Appliances Europe
and Executive Vice President of AB Electrolux. He succeeds Enderson
Guimarães, who will be leaving Electrolux to pursue another opportunity.
Tomas Eliasson, currently Chief Financial Officer of Assa Abloy, has
been appointed new Chief Financial Officer of AB Electrolux.

Jonas Samuelson has been appointed President and CEO of Major Appliances
Europe, Middle East and Africa and Executive Vice President of AB
Electrolux. He will report to the CEO and be a member of Group
Management. Mr. Samuelson is currently Chief Financial Officer and Head
of Global Operations Major Appliances. He joined Electrolux as Chief
Financial Officer in 2008. Before joining Electrolux, Mr. Samuelson was
Chief Financial Officer and Executive Vice President for Munters AB.
Prior to that he held several positions within General Motors.

“Jonas has been instrumental in strengthening Electrolux financial
position, improving our global strength and preparing the Group to enter
a growth phase. Major Appliances Europe, Middle East and Africa is a
very important sector for Electrolux, and Jonas is the right person to
take over the baton from Enderson,” says Keith McLoughlin, President and
CEO.

Enderson Guimarães, who will take on a new position in Pepsi Co, was
appointed Head of Major Appliances Europe and Executive Vice President
of AB Electrolux in 2008. He will remain with Electrolux until October
31, 2011.

“I want to express appreciation to Enderson for his important
contributions to the company and wish him and his family all the best in
their move to North America,” continues Mr. McLoughlin.

Tomas Eliasson has been appointed Chief Financial Officer of AB
Electrolux. He will report to the CEO and be a member of Group
Management. Mr. Eliasson, born 1962, is currently Chief Financial
Officer and Executive Vice President for Assa Abloy AB, the global
leader in door-opening solutions. Before joining Assa Abloy in 2006, Mr.
Eliasson was CFO and Senior Vice President for Seco Tools, one of the
world's leading manufacturers of cemented carbide cutting tools. Prior
to that, he spent 15 years with ABB, a global leader in power and
automation technologies.

“I am pleased to announce that Tomas Eliasson will join Electrolux. He
will bring valuable experience and expertise from his current role as
CFO at an international company with impressive growth,” concludes Keith
McLoughlin.

Mr. Samuelson's function as Head of Global Operations Major Appliances
will be assumed by Keith McLoughlin.

For further information, contact Electrolux Press Hotline, +46 8 657
65 07.

Electrolux may be required to disclose the information provided herein
pursuant to the Securities Market Act. The information was submitted for
publication at 09.00 CET on September 28, 2011.