Metro International SA, the world's largest international newspaper,
announces that the shareholders of Metro Mexico have decided to start
on 6th November, 2008 in Monterrey an edition of Publimetro.
Publimetro will be published in Monterrey, Mexico's second largest
city, from Monday to Friday with an initial daily circulation of
60,000 copies. Publimetro Monterrey will be distributed at points
along the city's main avenues as well as at Starbucks cafes.
Like the Mexico City edition Publimetro Monterrey will include local,
national and international content and will compete for both local
and national advertising. It will employ a number of local reporters
and local advertising sales specialists.
Pablo Mazzei, Metro International's Managing Director for the Latin
American region stated: 'Monterrey is a large and affluent city with
a sizeable newsprint advertising market which is experiencing healthy
growth. Publimetro will become the city's second largest newspaper
and as in Mexico City will be targeted at the city's young
professionals'.
Robert Patterson, Executive Vice President of Metro International
commented: 'Publimetro has in the two and half years since its launch
in Mexico City become a popular print medium with national
advertisers. I am delighted that Metro Mexico will now also be able
to offer its national advertisers a new high quality, good value for
money solution to meet their print advertising needs in Monterrey.
Metro Mexico has been profitable in 2008 and is expected to be able
to finance the new Publimetro Monterrey edition from its current
surplus cash holdings and the future positive operating cash flow of
its Publimetro Mexico City edition'.
Metro Mexico is a joint venture between Metro International SA,
Inmobiliaria Torraco, S.A de CV and MX Shares, S.A. de CV. Metro
International owns 49% of Metro Mexico's shares.
For further information please contact:
Per Mikael Jensen, CEO and President tel:
+44 (0)20 7016 1300
Robert Patterson, Executive vice President tel:
+44 (0)20 7016 1300
***
ABOUT METRO INTERNATIONAL AND METRO
Metro is the largest international newspaper in the world. Metro is
published in over 150 major cities in 20 countries across Europe,
North & South America and Asia. Metro has a unique global reach -
attracting a young, active, well-educated Metropolitan audience of
over 20 million daily readers. Metro's advertising sales have grown
at a compound annual rate of 38% since the launch of the first
edition in 1995.
Metro International 'A' and 'B' shares are listed on the OMX Nordic
Exchange's Nordic List under the symbols MTRO SBD A and MTRO SBD B.
Metro Mexico to launch in Monterrey
| Source: Metro International S.A.