RNB's sales in October 2009

RNB's total sales in proprietary stores in October 2009 amounted to
SEK 263.1 M, compared with SEK 240.4 M in the corresponding month a
year earlier, which is an increase of 9.4%.

Sales in comparable stores in Sweden in October 2009 increased  by
11.7%, compared with the corresponding month in the preceding year.
According to the so-called Blixtindex issued by the Swedish Trade
Federation (Svensk Handel), the Swedish clothing market increased by
6.4% in October. Total sales in comparable stores in all countries
increased by 9.3%.

The calendar effect in October for the retail clothing sector
compared with the corresponding month in the preceding year is
according to the Swedish retail statistics agency, HUI, negative
2.2%.

The number of proprietary stores amounted to 271 at October 31, 2009,
compared with 263 a year earlier.

Turnover in proprietary stores for fiscal year 2008/2009 amounted to
approx. 75% of total annual net sales.



For further information, contact:

Cecilia Lannebo, IR, RNB RETAIL AND BRANDS
+46 (0) 8-410 520 45,+46 768 87 20 45,  e-mail:
cecilia.lannebo@rnb.se



RNB RETAIL AND BRANDS AB is organized on the basis of two business
areas - Polarn O. Pyret and a distribution platform for national and
international brands. Polarn O. Pyret is a brand focused on baby and
children's wear. The distribution platform consists of two main
areas, Department Stores and Store Concepts. Department store
operations are conducted via stores in the NK, Steen & Ström, Illum
and Kosta outlet department stores. The store concepts comprise JC,
Brothers and Sisters.