Change in reporting for Electrolux business areas Starting with the first quarter of 2011 the Group's operations for floor care products and small domestic appliances will be reported as its own global business area. These operations have previously been reported within each regional business area within consumer durables. This change in reporting structure has come about due to the good development of the floor-care operations, which today make up an increasingly significant part of the Group's operations. The new business area name is Small Appliances. Other business areas within consumer durables will change their names to Major Appliances, see below. Below are the net sales, operating income and operating margins for the respective quarters in 2010 according to the new reporting structure. Net sales by business area 2010 2010 Q1 Q2 Q3 Q4 Full Year Major Appliances Europe, Middle East and Africa New 8,921 8,603 9,395 9,677 36,596 Consumer Durables Europe, Middle East and Africa Previous 9,719 9,349 10,210 10,760 40,038 Major Appliances North America New 7,305 9,308 7,604 6,752 30,969 Consumer Durables North America Previous 7,995 10,027 8,353 7,401 33,776 Major Appliances Latin America New 3,796 3,667 3,810 4,987 16,260 Consumer Durables Latin America Previous 3,998 3,905 4,069 5,304 17,276 Major Appliances, Asia/Pacific New 1,666 2,035 1,909 2,069 7,679 Consumer Durables Asia/Pacific Previous 1,912 2,298 2,192 2,434 8,836 Small Appliances New 1,936 1,966 2,106 2,414 8,422 Operating income by business area 2010 2010 Q1 Q2 Q3 Q4 Full year Major Appliances Europe, Middle East and Africa New 499 453 919 426 2,297 Margin, % 5.6 5.3 9.8 4.4 6.3 Consumer Durables Europe, Middle East and Africa Previous 620 504 1,014 565 2,703 Margin, % 6.4 5.4 9.9 5.3 6.8 Major Appliances North America New 299 439 419 285 1,442 Margin, % 4.1 4.7 5.5 4.2 4.7 Consumer Durables North America Previous 360 458 439 317 1,574 Margin, % 4.5 4.6 5.3 4.3 4.7 Major Appliances Latin America New 206 209 202 334 951 Margin, % 5.4 5.7 5.3 6.7 5.8 Consumer Durables Latin America Previous 220 237 231 392 1,080 Margin, % 5.5 6.1 5.7 7.4 6.3 Major Appliances Asia/Pacific New 145 207 242 199 793 Margin, % 8.7 10.2 12.7 9.6 10.3 Consumer Durables Asia/Pacific Previous 160 231 265 272 928 Margin, % 8.4 10.1 12.1 11.2 10.5 Small Appliances New 211 122 167 302 802 Margin, % 10.9 6.2 7.9 12.5 9.5 For further information, contact Electrolux Press Hotline, 46 8 657 65 07. Electrolux may be required to disclose the information provided herein pursuant to the Securities Market Act.
Change in reporting for Electrolux business areas
| Source: Electrolux, AB
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