Leading Brands, Inc. Announces Results for Its Fiscal Second Quarter Ended August 31, 2008




                                 Gross Revenue
                                    Up 11.8% 

                   Proprietary Branded Beverage Gross Revenue
                                    Up 32.5% 

          Record Gross Profit Margin Before Discounts and Slotting
                          Increases to 43.2%, Up 36.7%

                                Positive EBITDA

VANCOUVER, Canada, Oct. 6, 2008 (GLOBE NEWSWIRE) -- Leading Brands, Inc. (Nasdaq:LBIX), North America's only fully integrated healthy branded beverage company, announces results for its fiscal second quarter ended August 31, 2008. All financial amounts denominated in U.S. dollars.

Gross revenue for the quarter was $9,306,000, versus $8,323,000 in Q2 of last year, an increase of 11.8%. This is the first comparative quarterly gross revenue growth recorded by the Company since the loss of its Hansen energy drink distribution rights and reduction of co-pack revenue associated with the consolidation of its two bottling plants, almost five quarters ago.

Driving this growth were increased sales of the Company's proprietary branded beverages, which rose 32.5% over Q2 of fiscal 2007. Gross profit margin (before discounts and slotting fees) for the quarter increased to yet another record of 43.2% from 42.0% last quarter and up a remarkable 36.7% from 31.6% in Q2 of the previous fiscal year. One of the most significant drivers in this percentage margin growth was continued improvement in the Company's bottling operations.

Net loss for the quarter, before other income, improved to $283,000, or $0.01 per share. That is material progress from a loss of $1,459,000, or $0.08 per share, in Q2 last year. The Company produced a positive EBITDA (before non-cash stock based compensation and other income) of approximately $150,000 in Q2, something not achieved for seven previous quarters. That improvement in financial performance is a direct consequence of increasing sales and gross margin in concert with reductions in fixed overheads and SG&A expenses.

Discounts, rebates and slotting fees rose to $1,413,000 from $1,107,000 in the same period last year. Non-cash stock based compensation expense for the quarter was $93,000 and $162,000 year to date. SG&A expenses were $2,549,000, down 16.8% from $3,064,000 in the same quarter of fiscal 2007. Reductions in SG&A costs continued through this past quarter and will extend well into Q3.

For the first six months of the year gross revenues were $18,620,000 versus $18,881,000 in the first two quarters of fiscal 2007. The Company's YTD net loss was $839,000 versus $1,644,000. EBITDA before non-cash stock based compensation and other income year to date was a virtual break even.

Cash and available credit at quarter end was approximately $2.7 million, a decrease from about $3.4 million at the close of Q1. Much of that change was due to a reduction in available bank margin as the Company worked down inventories and receivables over the Summer from the seasonal build up in the Spring and also an increase in the value of the U.S. dollar against the Canadian dollar in the quarter, as the Company holds its cash in Canadian currency.

Leading Brands Chairman and CEO Ralph McRae added: "As stated during previous conference calls, our internally established goal this year was to reduce the Company's breakeven from approximately $4,000,000 in gross sales per month to around $3,000,000 while continuing to grow our brands. We strove to accomplish that through a combination of the factors identified above. In Q2 we came very close to reaching our target: well ahead of schedule. Fixed costs will continue to be addressed as we work through the balance of this year.

"During our last quarterly conference call I speculated that our gross margin before discounts and slotting fees would hover around the 40% level for the next quarter or so, before additional margin enhancement initiatives worked their way fully through our system. I was pleasantly surprised that margins actually grew through the Summer, but at this juncture anything around 40% is in line with our expectations."

Mr. McRae concluded: "The Canadian economy, where the majority of our business is, remains quite strong. Although we anticipate some general consumer pull back over 2009, more economically conservative Canada should be somewhat protected from the turmoil currently being experienced in the United States and Europe. What is important for our company is to continue to control costs and margins while keeping our healthy beverage brand portfolio relevant and in demand by our customers."

In conjunction with this release, you are invited to listen to the Company's conference call, which will be held on Monday, October 6, 2008, at 8:00 am, Pacific Time, (11:00 am Eastern Time), with Ralph McRae, Chairman and CEO of Leading Brands, Inc.

TO PARTICIPATE IN THE CONFERENCE CALL PLEASE DIAL-IN: 1-416-850-9144

The conference call will also be webcast and archived for 30 days on the investor page of the Company's website at www.LBIX.com.

About Leading Brands, Inc.

Leading Brands, Inc. (Nasdaq:LBIX) is North America's only fully integrated healthy beverage company. Leading Brands creates, designs, bottles, distributes and markets its own proprietary premium beverage brands such as TrueBlue(r) Blueberry Juice, LiteBlue(r) Blueberry Juice, STOKED(tm) Energy Drinks, INFINITE Health(r) Water, DIE HARD(tm) Sports Energy Drink and Caesar's(r) Cocktails via its unique Integrated Distribution System (IDS)(tm) which involves the Company finding the best and most cost-effective route to market. The Company strives to use the best natural ingredients hence its mantra: Better Ingredients - Better Brands.

Non-GAAP Measures

Any non-GAAP financial measures referenced in this release do not have any standardized meaning prescribed by GAAP and are therefore unlikely to be comparable to similar measures presented by other issuers.

Forward Looking Statements

Certain information contained in this press release includes forward-looking statements. Words such as "believe," "expect," "will," or comparable terms, are intended to identify forward-looking statements concerning the Company's expectations, beliefs, intentions, plans, objectives, future events or performance and other developments. All forward-looking statements included in this press release are based on information available to the Company on the date hereof. Such statements speak only as of the date hereof. Important factors that could cause actual results to differ materially from the Company's estimations and projections are disclosed in the Company's securities filings and include, but are not limited to, the following: general economic conditions, weather conditions, changing beverage consumption trends, pricing, availability of raw materials, economic uncertainties (including currency exchange rates), government regulation, managing and maintaining growth, the effect of adverse publicity, litigation, competition and other risk factors described from time to time in securities reports filed by Leading Brands, Inc.

Better Ingredients - Better Brands(tm)

This news release is available at www.LBIX.com



 LEADING BRANDS, INC.
 CONSOLIDATED STATEMENT OF LOSS 
 AND COMPREHENSIVE LOSS
 (UNAUDITED)
 (EXPRESSED IN UNITED STATES DOLLARS)

                    Three        Three         Six            Six
                    months       months       months         months
                    ending       ending       ending         ending
                   Aug. 31,     Aug. 31,     Aug. 31,       Aug. 31,
                     2008         2007         2008           2007
 ---------------------------------------------------------------------

 Gross Sales     $ 9,305,648  $ 8,323,360  $ 18,620,280  $ 18,881,169
 Less: Discounts,
  rebates and
  slotting fees   (1,413,192)  (1,107,289)   (2,572,665)   (2,127,386)
                 -----------------------------------------------------
 Net Sales         7,892,456    7,216,071    16,047,615    16,753,783
                 -----------------------------------------------------


 Cost of sales     5,288,204    5,696,770    10,686,588    12,876,146
 Selling, general
  and administra-
  tion expenses    2,548,987    3,063,817     5,588,287     6,407,480
 Amortization of
  property, plant
  and equipment      184,327      161,498       368,330       316,168
 Amortization of
  deferred costs
  and other               --        2,997            --         5,798
 Interest on
  long-term debt      84,044       90,892       174,994       170,580
 Interest on
  current debt        40,385       54,742        78,722       110,337
 Interest income     (11,086)     (11,434)      (25,854)      (11,434)

 Loss on sale of
  assets               7,436       47,297        19,895        48,554

 Gain on contract
  settlement              --           --            --    (1,226,506)
                 -----------------------------------------------------
                   8,142,297    9,106,579    16,890,962    18,697,123
                 -----------------------------------------------------

 Net loss before
  taxes             (249,841)  (1,890,508)     (843,347)   (1,943,340)

 Income tax
  recovery
  (expense)          (32,952)     431,916         4,643       299,667
                 -----------------------------------------------------

 Net loss           (282,793)  (1,458,592)     (838,704)   (1,643,673)

 Foreign exchange
  translation
  adjustment        (989,145)     167,602    (1,126,756)    1,262,494

                 -----------------------------------------------------
 Comprehensive
  loss           $(1,271,938) $(1,290,990) $ (1,965,460) $   (381,179)
                 =====================================================

 Loss per share -
  basic and
  diluted        $     (0.01) $     (0.08) $      (0.04) $      (0.10)

 Weighted average
  number of
  shares
  outstanding -
  basic and
  diluted         19,958,124   17,357,458    19,958,124    16,889,350


            

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