lia sophia Says Direct Selling Offers Personal and Professional Satisfaction

Fashion Jewelry Direct-Seller Says National Small Business Week Should Inspire Women to Explore the Benefits of Business Ownership

Norwalk, Connecticut, UNITED STATES

WOOD DALE, IL--(Marketwire - Apr 26, 2011) - Each year since 1963, the President of the United States has set aside one week to recognize the contributions that small businesses make to America's economy. This year, National Small Business Week is set for May 16 - 20, and lia sophia thinks that this celebration of entrepreneurship in America is a perfect time to think about the opportunity of small business ownership.

"At first glance, some women may not think about direct selling as 'small business,'" says Bonni Davis, Senior Vice President of U.S. Sales and Marketing for lia sophia, "but that's exactly what it is. The direct-selling industry offers women a chance to start their own small businesses where they can pursue a range of financial options, from a new full-time earnings opportunity to a chance to add to the family paycheck."

According to the Direct Selling Association's latest survey in 2008, women make up 90 percent of the 15 million direct sellers nationwide. The National Small Business Administration adds that more than half of Americans work for, or own, one of the 27.3 million small businesses operating in America today, and that small businesses create 60-80 percent of all new jobs. Armed with these facts, women who are looking for financial security or independence might want to consider starting their own small business in the direct-selling industry.

"One of the keys to success as an entrepreneur is to center your business on something you love and to do your homework before you commit," says Davis. Here are some questions to consider:

  • Are you comfortable with face-to-face selling? If not, direct selling is probably not for you.
  • Are you interested in, or even passionate about, the product? Allow your current hobbies and skills to guide you into a career that will reward you personally and financially.
  • Are you clear about your financial goals? Having a realistic picture of your financial goals can help you determine whether the time you will need to invest to reach those goals is realistic in the context of your family and personal life.

"At lia sophia, we provide all of our Advisors with the tools, training and support they need to be successful. And we follow through by providing them with incredible incentives to keep them motivated, and by celebrating their achievements," said Davis. "It's all part of our commitment to helping women build small businesses that fit their lives, goals and dreams."

For more information about becoming a lia sophia Advisor or scheduling a Show, please visit

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About lia sophia
lia sophia
® is a unique direct-selling company offering fashion jewelry through personalized in-home demonstrations. Its goal is to improve the lifestyles of its Advisors, Hostesses and Customers with products and opportunities. lia sophia connects women to their dreams, from obtaining beautiful jewelry to empowering their financial futures. For further information, visit or call 1-800-487-3323.