Suominen launches new nonwovens products and enhances its knowledge of consumers' needs through a "We Love Wipes" marketing campaign

Helsinki, Finland, 2013-04-23 13:00 CEST (GLOBE NEWSWIRE) -- Suominen Corporation    Press release 23 April 2013 at 14:00 (EEST)


Suominen introduces today two novel, innovative nonwoven products for industrial and household wiping applications. The new product launches implement, for their part, the company’s strategy to increase the share of the higher value added products in its portfolio and to strengthen its market position in industrial and household wiping applications.

The new products,
HERCULES™ Nonwoven and EXODUS™ Nonwoven will be introduced at the IDEA 2013 Conference & Expo starting today at Miami Beach, Florida. Products provide customers with a quality performance in industrial and household wiping. Both contain cellulose and synthetic fibers, a combination that ensures optimized strength and absorbency with dimensional strength. Despite its toughness, HERCULES™ Nonwoven has a soft, cloth-like feel which makes it perfect also for cleaning hands quickly and conveniently while working. HERCULES™ Nonwoven and EXODUS™ Nonwoven are available in four basis weights.

“We Love Wipes” campaign will strengthen Suominen’s knowledge of consumers

We Love Wipes campaign, launched also at IDEA 2013, represents an entirely novel way to have dialogue with consumers and other parties within the wipes value chain. The overall objective of the campaign is to further strengthen Suominen’s understanding of the need of consumers and consequently ensure that Suominen is better able to serve its customers and increase the share of the higher value added products in its portfolio.

We Love Wipes campaign aims to raise the overall awareness of wipes and the wide range of the end use applications among consumers and to motivate virtual communication among wipes users. The campaign hub is the website, containing an interesting array of content related to the daily situations where wipes are needed. Further, it entails a variety of social media activities (including Facebook, Twitter, Google+, among others), as well. In addition to digital activities, the campaign includes face to face events with professionals in the wipes supply chain.

“Innovation at Suominen is not just about products but about changing the way business is done and challenging traditional long-held views. The market is very dynamic and it is clearly in our interest to become faster to market with the right products. This is one aspect we aim to further improve, with the support from the consumers, the genuine experts of wipes”, says Jean-Marie Becker, Executive Vice President of Suominen Nonwovens.

Suominen’s booth at IDEA is number 211, in hall D.

For additional information, please contact
Jean-Marie Becker, Executive Vice President, Suominen Nonwovens, tel. +33 672 080 997
Alistair Brown, Director of Marketing and Communications, Suominen Nonwovens, +44 771 085 8288

Suominen in brief

Suominen supplies its industrial and retail customers with nonwovens, wet wipes and flexible packaging for use in consumer products worldwide. Suominen is the global market leader in nonwovens for wipes. The company employs approximately 1,200 people in Europe and in the United States. Suominen’s net sales in 2012 amounted to MEUR 454.9 and operating profit excluding non-recurring items was MEUR 13.7. The Suominen share (SUY1V) is listed in NASDAQ OMX Helsinki Stock Exchange. Read more at

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