Infogroup Enhances Bulk Update Capabilities to Create Best-in-Class Offering

OMAHA, Neb., Sept. 26, 2013 (GLOBE NEWSWIRE) -- Infogroup, the leading provider of high value data and multichannel marketing solutions, announced major enhancements to its Bulk Update product today. Bulk Update has been significantly upgraded so that clients now have a smarter and faster workflow to manage their local listings across Infogroup's widespread network. In light of these enhancements, clients' utilization of Bulk Update has been expanding and includes several leading SEO companies: Whitespark, Internet Matrix and RioSEO.

"As the volume and speed of content changes increase, so does the need to optimize, accumulate and supply enhanced data consistently to information services and local search engines," said Bill Connard, vice president of local search solutions at RioSEO. "We chose to work with Bulk Update to ensure our clients' business information is accurate across networks and is updated at a rate that is aligned with the speed of change."

Bulk Update provides a single-step process for both Infogroup data partners and local businesses to add, update and enhance business listings for up to thousands at a time. It enables these listings to be distributed to an extensive network of outlets, including the top global search engines, navigation devices, Internet Yellow Pages (IYPs) and directory-assistance (411) services. Bulk Update is a product offering from Infogroup's Data Licensing division, which provides local business lists and points-of-interest (POI) data for navigation, local search engines and location-based service (LBS) applications.

Highlights of the new features include:

  • Faster Distribution: Automates processes by feeding listings directly into the Data Axle™, our real-time data platform, to improve accuracy and accelerates speed to market by as much as 30%.
  • Simpler, Smarter Interface: Simplifies the interface and standardizes templates, which makes it easy to submit up to 5,000 listings at a time. Offers API advancements that automate submissions and provide continuous monitoring.
  • Better Visibility and Feedback: Enhances tracking and feedback features to follow submissions, get immediate feedback on errors, and know the moment the listings go live. Provides a granular view of places and submission history to enable faster and robust account and listing management.  

"Consumers searching online for products and services demand real-time up-to-date information," said Jeff Khadavi, president Data Licensing, Infogroup. "In response to this demand, we invested in significant enhancements to Bulk Update. Because it is now powered by our proprietary Data Axle™, our clients will benefit from larger data ingestions, real-time updates, increased control and consistent listing distribution."  

For more information on how your business can benefit from Bulk Update, please contact Joe Lazure at 402-836-3724 or
About Infogroup

Infogroup's 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 25 million businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions. For more information, visit:


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