Nativeflow Powers the BYOD Revolution With Mobile Data Protection

Unleashes Mobility in the Enterprise Through Data-Focused Security

TEL AVIV, ISRAEL--(Marketwired - Feb 19, 2014) -  Nativeflow, an enterprise mobile data protection company, today launched its solution for the next generation of connected devices and Bring Your Own Device (BYOD) technology. With Nativeflow, IT can lock down enterprise data on personal mobile devices, allowing secure employee access to the enterprise's internal or external cloud. Nativeflow's easily deployable solution assures full regulatory compliance while maintaining seamless user connectivity and privacy.

Founded in 2011 and backed by leading venture capital firms Jerusalem Venture Partners (JVP) and OurCrowd, Nativeflow comes to the enterprise security space ready with $7.5 million in funding, with its last round closing in May 2013.

Nativeflow CEO and co-founder Eitan Bauch said, "Our objective was to build a technology that embraced the BYOD revolution, giving employees a completely native and non-invasive user experience. By shifting the focus from device to data security, we've developed a solution that is equally dedicated to protecting enterprise data as it is to the freedom and privacy of its user."

According to the Cisco Visual Networking Index, by 2017, there will be 8.6 billion hand-held mobile-ready devices and 1.7 billion machine-to-machine connections. To operate in this world of connected devices and cloud storage solutions, large enterprises need a way to first reconcile the conflict between security and privacy. Complementary to MDM technologies, Nativeflow takes a major leap beyond device management, and leverages the focus on data in order to provide positive experiences for users, IT and the enterprise as a whole.

Through its data-focused approach, Nativeflow allows access to the enterprise's internal and external cloud through any mobile application, in accordance with IT policies, extending trust from the cloud to its data on the employee's mobile device. Its solution ensures the protection of data passed through any file-sharing or email application, and enables secure mobile browsing of the enterprise portal. Applications and devices function natively, while the data remains encrypted throughout.

According to research performed by Intel, 74 percent of IT leaders believe that a BYOD environment enhances overall employee happiness and business productivity. "Our employees want a separation of work and personal life, but they don't want to sacrifice the ease and use of their own devices and applications. We evaluated several of the popular technologies, but Nativeflow was the only solution that addressed the entirety of our needs," said Haim Inger, CTO, Clal Insurance. While other solutions still provide IT with visibility to personal employee information and use, Nativeflow grants zero access to this personal data, ensuring that privacy is fully retained.

Nativeflow co-founders combine a shared passion for enterprise security along with the vision and need to develop an innovative solution to effectively orchestrate a data controlled environment. "BYOD now allows employees to access mission critical data from their personal devices, leaving the corporation vulnerable to data leakage," said Avi Yehuda, CTO and co-founder, Nativeflow. "Our technology automatically classifies and protects all enterprise data on any device via any app, and in any workflow, all while safeguarding users' privacy. Nativeflow truly redefines the relationship between IT and users, and allows businesses to move ahead confidently with BYOD."

About Nativeflow
Nativeflow is an enterprise mobile data protection solution that provides corporations with a secure BYOD environment and full protection of business data. Easily deployable and transparent to the user, Nativeflow's solution shifts the focus from device to data management, protecting and encrypting mission-critical enterprise data on all personal or organization-controlled devices. With Nativeflow, employees may use any app and mobilize any business workflow through native, secure and compliant corporate processes. Through seamless integration, Nativeflow ensures the safety of the enterprise infrastructure, while promoting business productivity and freedom to its users. Organizations can focus on winning business and servicing customers without employees wasting time on circumventing IT. Founded in 2011 by veterans of the mobile and information security industries, privately held Nativeflow is backed by leading venture capital firms such as Jerusalem Venture Partners (JVP) and OurCrowd.

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Chris Capra
Emerging Media