Senior Helpers(R) Announces New Vice President to Drive Continued Growth In Franchise Sales

Salt Lake City, Utah, UNITED STATES

BALTIMORE, Md., Jan. 28, 2016 (GLOBE NEWSWIRE) -- Senior Helpers®, one of the nation's largest in-home senior care franchised businesses, announced today that Rob Cantrell joined the Senior Helpers corporate team as the new Vice President of Franchise Development, taking on responsibility for continuing the growth Senior Helpers has seen in franchise unit sales.

"Senior care is a booming category," said Cantrell, who joined Senior Helpers after 20 years of business development and franchise sales experience with leading brands. "Fewer demographic categories are growing as quickly, and the state of our health care system is driving more and more consumers to private-pay models for on-going, in-home senior care." Cantrell, who previously served as Director of Franchise Development for Kiddie Academy and Area Sales Manager for the awards products leader Herff Jones, notes that the current number of Senior Helpers franchised businesses is just "scratching the surface." "The over 200 units we have today are growing rapidly; however, there are still many regions that are underserved and many highly-populated geographies that still have open territories. Few categories can boast about this type of growth in franchising." Of special interest are regions of the U.S. Northeast, Southeast, and Upper Midwest. Additionally, the Western U.S. has several open territories currently on the market.

Cantrell will lead Senior Helpers' domestic franchise expansion, lead the organization's efforts to identify and qualify new franchisees, and sign franchise agreements with those who meet Senior Helpers' high standards. The processes used to identify qualified individuals include various demographic analyses and target market campaigns that identify prospective owners who have a balance of business experience and net worth that makes investment in and ownership of a Senior Helpers franchise a strong business decision.

Individuals interested in the senior care category or Senior Helpers franchise opportunities specifically should visit

About Senior Helpers: Senior Helpers is one of the largest in-home senior care companies in the U.S. with over 240 franchised businesses operating across the country. Founded in 2001 with a vision to help seniors who wish to remain in their homes despite age-related illnesses and mobility challenges, Senior Helpers has now cared for tens of thousands of seniors with a pledge to provide "care and comfort at a moment's notice." Senior Helpers offers a wide range of personal care and companion services, including trained Alzheimer's and dementia care, to assist seniors who wish to live independently. Learn more by visiting

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Rob Cantrell

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