PopMarker Integrates Forensiq To Ensure Ad Traffic Quality

PopMarker as a publisher network, started to fight against Ad Fraud and Nonhuman Traffic

New York, NY, May 26, 2016 (GLOBE NEWSWIRE) -- PopMarker inc. (“PopMarker”), a programmatic ad in-Image Supply Side Platform serving 1,000+ publishers worldwide, is pleased to announce its partnership with Forensiq, a fast-growing global company that has developed and implemented a series of effective solutions to help fight online click, conversion and cross-platform advertising fraud. 

This partnership enables PopMarker to better combat fraudulent impressions by using Forensiq’s multiple solutions, such as its pre-bid API and Fraud Intelligence Database, along with PopMarker’s own traffic quality tests. PopMarker is committed to continuously finding new ways to improve advertisers’ ROI and increase premium publishers’ inventory value by offering vetted traffic to reduce the frequency of non-human impressions. 

By combining PopMarker’s in-house fraud detecting intelligence and Forensiq’s pre-bid fraud monitoring system, traffic quality tests, and Fraud Intelligence Database, PopMarker aims to help ensure a safer, more transparent ecosystem. 

“We are excited that PopMarker is proactively taking steps to eradicate ad fraud on behalf of their clients,” Says Paul Narvaez, Director of Marketing at Forensiq. “Our cross-platform solution enables PopMarker to make informed decisions and provide insight which will help protect advertisers’ spend.”

About PopMarker

PopMarker inc is  an in-Image Supply Side Platform serving 1,000+ publishers world wide with programmatic RTB driven ads. Handling over 3 billion global impressions a month, PopMarker manages and delivers high quality graded inventory along with insightful, accurate audience data to drive campaign and revenue performance. To learn more, visit www.popmarker.com

About Forensiq
Forensiq is a fast growing company that provides a series of effective solutions to help fight online click, conversion and ad fraud. The firm combines its latest technology with a dedicated staff of fraud fighters who are obsessed with helping clients stay steps ahead of bad actors and achieve a better ROI. Forensiq is headquartered in New York City with offices in London and Silicon Valley. To learn more, visit www.forensiq.com.



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