Abercrombie & Fitch to Open New Store Concept in Hong Kong

New Prototype to Open in Harbour City; Announces Five Additional US Locations

NEW ALBANY, Ohio, June 29, 2017 (GLOBE NEWSWIRE) -- Abercrombie & Fitch Co. (NYSE:ANF) today announced that it will bring its new A&F store concept to Hong Kong by the end of 2017. The American retailer has signed an agreement with Wharf Holdings, and plans to bring its iconic brand to Wharf’s flagship property, Harbour City. The largest mall in Hong Kong, including shopping, dining, entertainment and sightseeing, Harbour City attracts more than 80 million visitors a year, and its tenants include many of the world’s leading brands.

The new Abercrombie & Fitch store in Hong Kong, which will be approximately 6,800 square feet, is one of seven new concept stores that will be completed by the end of 2017.  The updated store layout provides the customer with a new vision of the A&F brand and is designed to be an inviting space that facilitates brand engagement and encourages product trial.  The first new A&F prototype store, which opened in February of this year in Columbus, Ohio, is demonstrating improved customer engagement and productivity on a smaller footprint.

The modernized space was imagined with the best customer experience in mind, encouraging the discovery of A&F’s new collections and brand positioning. Looking to provide a unique and personal shopping experience, the layout includes accommodating features such as innovative fitting rooms, and omni-channel capabilities.

Each fitting room has thoughtful amenities designed to enhance the customer’s mood, including separate controls for light and music, as well as a phone charging dock.  Select fitting rooms comprise of two individual capsules within a larger, private suite, allowing for sharing new looks with a friend or family member, while also enjoying privacy.

With a focus on customer engagement and service, associates will be on hand to help customers place and pick up online orders in store. Furthermore, cash wraps will be placed throughout the space, enabling a quicker and more accessible checkout experience.

“Harbour City is a world-renowned mall and it will be a premier location for our updated Abercrombie & Fitch experience. While we continue to invest in our omnichannel capabilities, enabling our customers to engage with us whenever, wherever and however they choose, our stores remain an important gateway to our brands,” said Fran Horowitz, Chief Executive Officer of Abercrombie & Fitch Co.  “In this new space, we expect to deliver greater productivity on a significantly smaller footprint than our previous Hong Kong store. We are looking forward to bringing our new store experience to existing and new customers in Hong Kong.” 

For the balance of 2017, the brand expects to complete six new A&F prototype stores, four of which will include a downsizing of an existing location;

  • Somerset North, Troy, MI (July 2017)
  • Lenox Square, Atlanta, GA (July 2017)
  • Tysons Corner, McLean, VA (August 2017)
  • Fashion Square, Scottsdale, AZ (August 2017)
  • Century City, Los Angeles, CA (August 2017)
  • Harbour City, Hong Kong (December 2017)

About Abercrombie & Fitch:

The Abercrombie & Fitch brand is the iconic global specialty retailer of high-quality casual luxury apparel and accessories for men and women.  With an updated attitude that reflects the character, charisma and confidence of today’s 20+ consumer, Abercrombie & Fitch remains true to its 125-year heritage of creating expertly crafted products with an effortless, American style. 

Abercrombie & Fitch operates approximately 280 stores in 20 countries and online at abercrombie.com as of the end of Q1 2017.  It is the namesake brand of Abercrombie & Fitch Co. (NYSE:ANF).  The Company’s other brands include abercrombie kids and Hollister Co.

About Harbour City:
Located in the heart of Hong Kong and next to Victoria Harbour, Harbour City is the largest and most diverse shopping mall in Hong Kong with over 450 shops, 50 food & beverage outlets, 3 hotels and an art gallery with sea view. With numerous international fashion flagship stores on Canton Road, and many other leading fashion and beauty brands in the mall, Harbour City has established itself as Hong Kong's marquee mall and a major attraction.


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