The CMO Club Announces Winners in 10 Distinguished Categories for 2017 CMO Awards

NEW YORK, NY--(Marketwired - Oct 24, 2017) - The CMO Club is proud to present the winners of the 2017 CMO Awards in the categories for Content Engagement, Creativity and Story Telling, Customer Experience, Growth, Leadership, Marketing Innovation, Officers, Rising Star, Social Responsibility, and President's Circle.

The CMO Club will host their 2017 CMO Awards roundtable and dinner in New York City, Tuesday, Nov. 14, at Current Chelsea Piers, to honor all 40 winners. In addition, the 2017 CMO Hall of Fame Inductee will be honored and enshrined.

Established to celebrate the marketing industry's brightest leaders and to provide a forum to share their successes with other CMOs, the 2017 CMO Awards is the only CMO Awards program driven, voted on, and decided entirely by an elite group of "peers only." An Awards panel made up of CMO Club Chapter Presidents and key CMO Club members determined the four winners per category.

The CMO Club is pleased to announced the following CMO Award category winners (in alphabetical order):

  • CMO Content Engagement Award Winners - Based on a marketing executive's demonstrated leadership in creating and curating relevant and valuable content to drive their brand, engage audiences, and positively impact customer behavior.
    • Jean English, SVP, CMO, NetApp
    • Quan Nguyen, VP, Marketing, Lennox International
    • Priscilla Sims Brown, Sr. Executive Director, CMO, AXA US
    • Peter Weingard, CMO, New York Public Radio

  • CMO Creativity and Story Telling Award Winners - Based on a marketing executive's demonstrated leadership in creativity, the art of being original and different, and the science behind breakthrough storytelling.
    • Jon Bridges, CMO, Chick-Fil-A
    • Kristen D'Arcy, Head of Performance Marketing & Media, American Eagle Outfitters
    • Emmanuel Laroche, VP, Marketing & Consumer Insights, Symrise
    • Maureen Quirk, VP, Marketing, Sysco Corporation

  • CMO Customer Experience Award Winners - Based on a marketing executive's demonstrated leadership in customer experience transformation, improving quality of customer interactions, and exceeding customer expectations.
    • Ricardo Arias-Nath, CMO, PepsiCo Beverages Latin America
    • Don Hoffman, SVP, Marketing, Cracker Barrel
    • Michelle Hoffman, VP, Head of Marketing, Copart
    • Manny Rodriguez, Chief Marketing & Experience Officer, UCHealth

  • CMO Growth Award Winners - Based on a marketing executive's demonstrated success using technology that leverages data science to increase the efficiency and effectiveness of digital marketing.
    • Kellyn Kenny, VP, Marketing, Uber
    • Nicole Portwood, VP, Brand Marketing, Tito's Handmade Vodka
    • Marcella Shinder, CMO, WorkMarket
    • Ethelbert Williams, CMO, InstaNatural

  • CMO Leadership Award Winners - Based on a marketing executive's demonstrated leadership in building, leading, and motivating a high-performing organization.
    • John Collier, President NA, Revlon - Elizabeth Arden
    • Sicily Dickenson, CMO, SVP, Marketing & Customer Experience, Mattress Firm
    • Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard
    • Tim Wagner, SVP, CMO, Envoy Mortgage

  • CMO Marketing Innovation Award Winners - Based on a marketing executive's demonstrated leadership in creating an innovative marketing environment that changes the game for ROI, customer engagement, and/or for the industry.
    • Dawn Anderson, VP, Client & Corporate Marketing, AMN Healthcare
    • Steven Fund, CMO, Intel Corporation
    • Anne-Marie LaBerge, SVP, Global Brands & Communications, BRP
    • Peter McGuinness, Chief Marketing, Commercial & Demand Officer, Chobani

  • CMO Officers Award Winners - Based on a marketing executive's demonstrated leadership in leading the brand beyond the marketing department and leading the growth agenda for the company.
    • Emily Callahan, CMO, ALSAC/St. Jude Children's Research Hospital
    • Berta De Pablos-Barbier, President Mars Wrigley Confectionery USA, Mars
    • Jan Huckfeldt, CMO, Motorola
    • Tricia Szurgot, Chief Marketing & Retail Officer, First Commonwealth Federal Credit Union

  • CMO Rising Star Award Winners - Based on a marketing executive's demonstrated capabilities in leading an organization, marketing innovation, and leading the growth agenda with less than 10 years of marketing executive experience.
    • Camila Casale, CMO, US & Canada, Softtek
    • Kimberly Kupiecki, Head of Strategic Marketing, The Dow Chemical Company
    • Michelle Snyder, Executive Director, Brand Strategy & Planning, Comcast
    • Andrew Stief, VP, Marketing & Communications, PGIM Real Estate Finance

  • CMO Social Responsibility Award Winners - Based on a marketing executive's demonstrated leadership in corporate social responsibility and/or cause marketing efforts for social and other charitable causes.
    • Cynthia Archer, VP, Marketing & Development, Sunoco Inc
    • Eric Asche, CMO, Truth Initiative
    • Jennifer Dominiquini, Chief Marketing & Digital Sales Officer, BBVA Compass
    • Elaine Leavenworth, SVP, Chief Marketing & External Affairs Officer, Abbott

  • CMO Club President's Circle Award Winners - Based on a marketing executive's demonstrated delivery in supporting the DNA of The CMO Club for building relationships with peers in the club, sharing and helping others, and referring other CMOs to join the world's best CMO conversations.
    • Judy Hackett, CMO, Dun & Bradstreet Emerging Businesses
    • Steve Handmaker, CMO, Assurance
    • Jerome Nadel, CMO, Rambus
    • Jenna Pelkey, Head of Digital, Integration Planning, Baker Hughes, a GE Company

"The CMO Club is thrilled with the quality of all CMOs nominated and then selected as category winners for this year's CMO Awards voted on by their peers," said CMO Club Founder and CEO, Pete Krainik. "We are not only excited about the awards event to honor their accomplishments and legacies, but also look forward to the 2017 CMO Award Winner's Roundtable prior to the dinner that will enable us to share their expertise and insights with other CMOs in The Club and the industry."

CMOs to Be Honored at The CMO Awards Event Nov. 14
For more information on the awards program and the category winners, go to:

About The CMO Club:
The CMO Club is a membership organization exclusively for senior marketing executives who want to meet, share and learn from each other. Fueled by inspiring local dinners, regional events, CMO Innovation Summits, virtual Roundtables and the Digital "Members-Only" Clubhouse, marketers provide and receive valuable insights from each other, in a "non-vendor-selling" environment. Working with the over 800 club members and best-in-class strategic partners, The CMO Club also addresses the top CMO challenges each month with thoughtfully curated content. Visit us at

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Press Contact:
Brooke Weathersby
Blast PR on Behalf of The CMO Club