New Jumio Data Reveals Online Fraud Dropped 33 Percent During Black Friday to Cyber Monday Period

Identity verification leaders find biometric-based measures likely deter online fraud during account setup

PALO ALTO, Calif., Dec. 05, 2017 (GLOBE NEWSWIRE) -- Exclusive new data from identity verification provider Jumio today revealed that online fraud, which had been steadily increasing globally between 2014 and 2016, dropped 17 percent in 2017. During the holiday shopping period of Black Friday through Cyber Monday, fraud dropped 33 percent.

Jumio is the global leader in online identity verification, processing nearly 300,000 verifications per day. Where many track fraud related to retail purchases, Jumio conducts ID verifications during account setup across industries including financial services, hospitality, travel, the sharing economy and more. The company compared the fraud patterns from several million transactions between 2014 and 2017 across industries, looking specifically at the period between Black Friday and Cyber Monday, including the day before and after this period. Jumio then compared the rate of fraud for this period to the average for the rest of the year to develop the findings.

YearAverage Fraud RateBlack Friday- Cyber Monday
Fraud Rate
% Above Network

But, the overall declines in online fraud should not suggest that all industries are improving to the same degree. Some sectors, such as financial services, are still experiencing higher-than-average fraud levels. In 2016, the financial services sector experienced a 57.4 percent spike in fraud during the Black Friday to Cyber Monday period (compared to the daily average). In 2017, fraud during this period was still higher than the average, but only by 18.4 percent. 

YearAverage Fraud Rate Black Friday- Cyber Monday Fraud
Rate - Financial Services
% Above Network

“While 2017 witnessed the first decline in fraud in four years, no organization should become complacent.  Instead, they should continue investing in ID and identity verification solutions to deter fraud and better establish identity, without scaring off good customers,” said Reinhard Hochrieser, director of product management at Jumio. “Growing tactics like facial scanning and eyeball tracking make it incredibly difficult for fraudsters to mimic someone they’re not. And if a business puts up enough hurdles, fraudsters move on to easier online targets.”

Additional findings: 

  • Fraud using U.S. IDs during the Black Friday to Cyber Monday period grew 182 percent (almost 2x) from 2014-2016. In 2017, however, fraud using U.S. IDs dropped 29 percent during this period compared to 2016 levels.
  • In 2017, fraud in financial services was 36.6 percent higher in the EU than the US.
  • In 2017, fraud using European IDs is 8.6 percent higher than with U.S. IDs.
  • In 2017, fraud declined 17.7 percent for U.S. sharing economy companies, but declined 41.8 percent in the EU.

According to Jumio, online businesses are increasingly combining ID with identity verification to provide additional layers of identity assurance and fraud detection. Practically speaking, this means deploying multi-layered identity verification measures, which often include biometric facial recognition via a live selfie or video of the customer. These simple, but effective measures, serve as a powerful deterrent to fraudsters, who are often reluctant to have their image on file.

For more information on Jumio’s research, please contact

About Jumio

When identity matters, trust Jumio. Jumio is the creator of Netverify® which enables businesses to increase customer conversions while providing a seamless customer experience and reducing fraud. By combining the three core pillars of ID Verification, Identity Verification and Document Verification, businesses now have a complete solution that allows them to establish the real-world identity of the consumer.

Leveraging advanced technology like biometric facial recognition. machine learning, and human review, Jumio helps customers to meet regulatory compliance including KYC and AML and tie the digital identity to the physical world. Jumio has verified more than 87 million identities issued by over 200 countries from real time web and mobile transactions. Jumio’s solutions are used by leading companies in the financial services, sharing economy, higher education, retail, travel and online gaming sectors.

Based in Palo Alto, Jumio operates globally with offices in the US, Europe, and Asia Pacific and has been the recipient of numerous awards for innovation. For more information, please visit


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