productboard Unveils New Version, Major Enhancements To Industry-Leading Product Management System

productboard 3.0 Helps Companies With Multiple Product Lines; Upgrades Include Flexible Product Hierarchies, Objective-Driven Prioritization, And Multi-Team Support

SAN FRANCISCO, April 10, 2019 (GLOBE NEWSWIRE) -- productboard, inc., the company empowering product management teams to get the right products to market faster, today announced the availability of productboard 3.0, the latest version of its leading product management system. The new version, available today, adds critical features and functionalities designed for teams at large and scaling companies with multiple product lines and complex product portfolios. This news comes several weeks after the company announced it had raised financing from leading VCs including Index Ventures and Kleiner Perkins, bringing total funding raised to date to $19.7 million.

The new version of productboard builds upon its reputation as the most powerful product management system, trusted by product teams at more than 1,800 companies including Zendesk, UiPath, and Twilio. productboard aligns everyone across the company on which features to build next by connecting deep customer insights to product strategy and providing the mission-critical roadmapping tools product teams need to make them a reality. Seamless integrations with customer feedback sources like Zendesk, Intercom, and Slack make collecting feature requests effortless, while integrations with Jira, GitHub, and Trello streamline the development lifecycle.

“Instead of managing features and improvements ideas across Excel, notes, Jira, and someone’s head, we have everything in one place in the Insights board now,” said Yael Cesman, project management officer at Glasses USA. “productboard also gives us regular views into our entire development process from concept to deployment to measurement and again to improvements. This data helps better prepare us for our quarterly reviews with senior management.”

productboard 3.0 — the most important system for product-led companies
productboard 3.0 dramatically improves the way product managers organize feature ideas, prioritize around clear objectives based on actual business outcomes, and collaborate with other product teams.

  • Flexible product hierarchies capture large and small ideas. Product managers can easily categorize each idea into features and subfeatures that can be reorganized, manipulated, and updated in real-time. Deeper integration with Jira allows teams to push any feature or subfeature into Jira as an epic, story, bug, subtask, or any custom issue type.
  • Objective-driven prioritization aligns teams around business value. Teams can now focus their product strategy and segment their roadmaps based on the outcomes they’re driving toward rather than simply the features they’re building. Objective scores identify the most strategically promising features. Roadmaps organized by objectives ensure that everyone understands how the product team's efforts support the organization's goals.
  • Interactive prioritization matrix visualizes the value and effort of each feature. Drag-and-drop features on a new interactive Prioritization matrix to evaluate their strategic value versus the effort required to bring them to life. Set a final priority for each feature, add it to a release, and see these updates immediately reflected on your roadmap.
  • New release groups and sharing options enable frictionless coordination and collaboration for product teams at larger organizations. Chief Product Officers and Heads of Product at larger organizations will benefit from a single productboard environment within which they can manage multiple products with different release schedules, while still maintaining a common insights repository, features board, and roadmap. Customizable sharing settings restrict access to sensitive product data or tentative plans.

“The most effective product teams continuously gather as much customer feedback as they can and prioritize activities around clear business objectives — and true product leaders rally everyone around a shared vision for where the product is headed, and why,” said Hubert Palan, co-founder and CEO of productboard. “We’re committed to helping product teams build and ship better products and this new version of productboard is the next step in our evolution as the single most valuable system for product leaders.”

For more information about productboard or to request a demo, please visit

About productboard

productboard offers a product management system that enables teams to get the right products to market faster. Built on the Product Excellence framework, productboard serves as the dedicated system of record for product managers and aligns everyone on the right features to build next. Over 1,800 modern, product-led companies, such as Twilio, Envoy, and UiPath, use productboard to understand what users need, clarify their strategy, and rally everyone around the roadmap. With offices in San Francisco and Prague, productboard is backed by leading venture capitalists including Kleiner Perkins, Index Ventures, and Credo Ventures. To learn more please visit

Aaron Endre

A video accompanying this announcement is available at