CMO Council Maps Ways to Speed and Personalize Service to the 50 Million Americans Who Visit Drive-Thru Restaurants Daily
07 mai 2024 08h00 HE
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CMO Council
CMO COUNCIL MAPS WAYS TO SPEED AND PERSONALIZE SERVICE TO THE 50 MILLION AMERICANS WHO VISIT DRIVE-THRU RESTAURANTS DAILY
Marketers Given Marginal Grades for ABM-Driven Revenue Growth
23 janv. 2024 08h00 HE
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CMO Council
CMO Council Releases Year-End Scorecard of B2B Marketing EffectivenessIn Finding, Winning and Growing Big Customer Accounts
CMO Council to Advance Lead Revenue Science Practices and Improve Account Marketing Performance in B2B Sector
10 oct. 2023 08h00 HE
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CMO Council
SAN JOSE, Calif., Oct. 10, 2023 (GLOBE NEWSWIRE) -- The Chief Marketing Officer (CMO) Council announced it is collaborating with WM America on a new Q4 thought leadership program. Designed to...
Marketing and Finance Leaders Seek Collaboration to Make Smarter Investments, Says CMO Council and KPMG
19 sept. 2023 08h00 HE
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CMO Council
SAN JOSE, Calif., Sept. 19, 2023 (GLOBE NEWSWIRE) -- Economic headwinds have arrived, and chances are marketers aren’t prepared. Only 10% of marketing leaders strongly believe their marketing...
IMC Teams With Global CMO Council to Further Marketing Leader Prowess and Performance in Africa
06 juin 2023 03h00 HE
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CMO Council
JOHANNESBURG, South Africa, June 06, 2023 (GLOBE NEWSWIRE) -- The Integrated Marketing Council (IMC) of South Africa has announced it will partner with the global CMO Council to extend the...
66% of Marketers Lack Confidence in Ability to Achieve Revenue Goals, According to CMO Council and Sprinklr Research
11 mai 2023 08h00 HE
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CMO Council
SAN JOSE, Calif. and NEW YORK, May 11, 2023 (GLOBE NEWSWIRE) -- The CMO Council, in partnership with Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for...
Sales and Marketing Leaders Seek Better Collaboration to Drive Revenue Growth, Says CMO Council Report
18 avr. 2023 08h00 HE
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CMO Council
SAN JOSE, Calif., April 18, 2023 (GLOBE NEWSWIRE) -- Most sales and marketing organizations haven’t been able to pivot fast enough to the new digital buyer. This means they risk falling short of...
2 out of 3 Marketers Lack Confidence in Media Marketing and Advertising Strategy
11 janv. 2023 08h00 HE
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CMO Council
SAN JOSE, Calif., Jan. 11, 2023 (GLOBE NEWSWIRE) -- The media marketing and advertising landscape has become much more fragmented, unpredictable and vast with the rise of digital channels. The...
Executives Give Enterprise Leaders Poor Marks for Strategically Executing Digital Transformation
14 déc. 2022 08h00 HE
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CMO Council
SAN JOSE, Calif., Dec. 14, 2022 (GLOBE NEWSWIRE) -- Are companies gaining business lift from the digital shift? According to a new survey of senior corporate executives, entitled “Digital Enterprise...
Only 1 in 7 Marketers Have Digital Infrastructure to Deliver Mature Hybrid CX
08 déc. 2022 08h00 HE
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CMO Council
SAN JOSE, Calif., Dec. 08, 2022 (GLOBE NEWSWIRE) -- It’s no secret that the last few years have upended the way customers want to interact with companies. SAS’ Experience 2030 report released during...