Yesmail Launches Social Attribution Intelligence Track subscriber behavior and the resulting revenue attribution of social shared email campaigns

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| Source: Yesmail

PORTLAND, Ore., June 19, 2014 (GLOBE NEWSWIRE) -- Yesmail Interactive announced today the launch of Social Attribution Intelligence, which gives marketers the ability to grow their opt-in email lists, monetize their social media landscape, and measure the effectiveness of email-driven, socially-shared campaigns.

With Social Attribution Intelligence, the ground-breaking solution from Yesmail, Yes Lifecycle Marketing's email marketing solutions provider, marketers are now able to develop seamless strategies that leverage their existing email audience in the social media landscape. Marketers can utilize Social Attribution Intelligence to enable their email campaign's 'social share' capability, and can then incentivize consumers to promote their brand's message in-market. Social Attribution Intelligence offers rich attribution tracking on campaign engagement metrics, social shares, and generated revenue that a specific consumer drives in for the brand as a result of sharing the email campaign on their social network.

"Picture a consumer sharing an email campaign on almost any social network with just the click of a button," said Jason Warnock, vp, Market Intelligence & Deliverability, Yesmail Interactive. "Once shared, that subscriber's friends and followers can see the brand's email offer and interact with it; thus amplifying the exposure of the offer to previously unaware or unengaged consumers."

"Until sharing the content of emails involves something more than spamming your friends using FTAF," said Chris Marriott, vp of Services and Principal Consultant of The Relevancy Group.  "The true value of a subscriber's social network will remain untapped by email marketers."

Key Benefits of Social Attribution Intelligence:

  • Easy Implementation – Functionality enabled by inserting a single URL within email HTML creative  
  • Attribution Tracking – Track opens, shares, new subsequent subscribers, and revenue back to the original email subscriber that social shared the offer
  • Customer Acquisition Engine – Option to enable an email subscription model for new consumers interested in joining the brand's mailing list as a result of receiving the shared email campaign
  • New Alternative to Social Display Advertising – Socially shared email campaigns are distributed via social feeds of respective consumers, as opposed to paying for advertisement space on each social network
  • Increased Engagement – Create opt-in engagement with previously unacquainted consumers

"With the explosive social marketing opportunities at hand, brands need to find solutions that allow them to have their customers sell for them when they cannot," said Michael Fisher, president of Yes Lifecycle Marketing. "Social Attribution Intelligence does just that by leveraging a brand's email marketing programs via their customers' existing social networks."

For more information about Yesmail's Social Attribution Intelligence, please click here.

About Yesmail Interactive

We power intelligent customer interactions. We give you the insights to recognize and understand your customer to deliver contextually relevant digital communications- while respecting their preferences and privacy.  We help marketers evolve their customer relationships through intelligent interactions via technology, insights and services in a near real time multi-channel environment.  We help you compete in the age of the customer. For more information, visit www.yesmail.com.

About Yes Lifecycle Marketing

Yes Lifecycle Marketing is a solution provider that brings together multichannel marketing platforms and data, with  creative and strategy services honed on the optimization of delivering relevant marketing messages. This gives marketers the ability to source best-of-breed technology and creative and strategy services from a single vendor at a cost-effective price point. For more information, visit www.yeslifecyclemarketing.com.

Sarah Dietze
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