DataXu Debuts AI-Powered Mobile Optimizer for Advertisers BOSTON, MA--(Marketwired - Sep 26, 2016) - DataXu, a leading provider of programmatic marketing and analytics software, today announced the global rollout of Mobile Optimizer for Advertisers. Mobile...

Swrve Signs Definitive Agreement to Acquire Converser Extending Leadership in Mobile Marketing Automation SAN FRANCISCO, CA--(Marketwired - Feb 26, 2015) - Swrve, the world leader in mobile marketing automation, announced today it has reached a definitive agreement to acquire Converser, a mobile...

Parks Associates: App Revenues to Exceed $20 Billion in North America in 2017 DALLAS, TX--(Marketwired - May 9, 2013) - Parks Associates announced today Accedo, Apsalar, Adobe, Pandora, and 3scale will participate in the CONNECTIONS™ session "The Evolution of the App...

Apsalar Secures $5M in Series A Round of Funding SAN FRANCISCO, CA--(Marketwire - Sep 13, 2011) - Apsalar, a mobile analytics and behavioral targeting platform for iOS and Android apps, today announced it has closed a $5 million round of funding...

Apsalar Hires Anton Commissaris as Chief Revenue Officer SAN FRANCISCO, CA--(Marketwire - Sep 13, 2011) - Apsalar, a mobile analytics and behavioral targeting platform for iOS and Android apps, today announced the appointment of Anton Commissaris to...