YuMe Executive Ed Haslam to Speak at Next TV Summit 2012
September 20, 2012 06:00 ET
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YuMe
REDWOOD CITY, CA--(Marketwire - Sep 20, 2012) - YuMe, the leading provider of digital brand advertising software and services, today announced senior vice president of Marketing Ed Haslam will be...
First-of-Its-Kind, Four-Screen Ad Effectiveness Study Reveals Screen Size Matters, but Clutter and Other Variables Matter Even More
September 17, 2012 06:00 ET
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YuMe
REDWOOD CITY, CA--(Marketwire - Sep 17, 2012) - YuMe, the leading provider of digital brand advertising software and services, in conjunction with the IPG Media Lab, part of IPG Mediabrands, today...
BrightRoll Study Reveals Agencies Perceived Greater ROI From Online Video Advertising in 2009
April 22, 2010 08:00 ET
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BrightRoll
SAN FRANCISCO, CA--(Marketwire - April 22, 2010) - BrightRoll, the leading branded video advertising network, today released the results of its second annual Online Video Advertising Report,...
BrightRoll Strengthens Senior Leadership Team, Adds Daryl McNutt as Vice President of Marketing
April 07, 2010 09:00 ET
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BrightRoll
SAN FRANCISCO, CA--(Marketwire - April 7, 2010) - BrightRoll, the leading branded video advertising network, announced today that Daryl McNutt has joined the company as vice president of...
BrightRoll Announces 'Performance Pricing' Campaign Successes
November 23, 2009 08:00 ET
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BrightRoll
SAN FRANCISCO, CA--(Marketwire - November 23, 2009) - BrightRoll, the leading branded video
advertising network, today announced campaign momentum around its
'Performance Pricing' structure, which...
BrightRoll Launches Audience and Behavioral Targeting Across Largest Video Advertising Network
September 09, 2009 08:00 ET
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BrightRoll
SAN FRANCISCO, CA--(Marketwire - September 9, 2009) - BrightRoll, the leading branded video
advertising network, today announced the availability of its audience and
behavioral targeting program,...
BrightRoll Announces CPE, CPV and CPC 'Performance Pricing': Breakthrough Model for Online Video Advertising
July 29, 2009 08:00 ET
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BrightRoll
SAN FRANCISCO, CA--(Marketwire - July 29, 2009) - BrightRoll, the leading branded video
advertising network, today announced a portfolio of new, innovative pricing
methodologies that addresses the...
BrightRoll Growth Accelerates, Now Third Largest Video Property
July 23, 2009 13:25 ET
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BrightRoll
SAN FRANCISCO, CA--(Marketwire - July 23, 2009) - BrightRoll, the leading branded video
advertising network, today announced that it was ranked as the third
largest video property in comScore's May...
BrightRoll Launches Video Impact(TM), a Video Advertising Product to Measure and Optimize the Impact on Retail Sales
May 18, 2009 08:00 ET
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BrightRoll
SAN FRANCISCO, CA--(Marketwire - May 18, 2009) - BrightRoll, the leading branded video
advertising network, today introduced a new service aimed at helping CPG
brand marketers optimize the impact of...
Reckitt Benckiser Teams With BrightRoll for Media and Technology Innovation on Extensive, First-of-Its-Kind Online Video Advertising Campaign
May 11, 2009 08:00 ET
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BrightRoll
SAN FRANCISCO, CA--(Marketwire - May 11, 2009) - BrightRoll, the leading online video
advertising network, today announced that it has been selected by global
CPG leader Reckitt Benckiser as a key...