LONDON, March 09, 2026 (GLOBE NEWSWIRE) -- Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Q4 2025 Invalid Traffic (IVT) & Ad Fraud Benchmark Report focusing on LATAM. The report analyzes the invalid traffic (IVT, including ad fraud) rates for programmatic advertising on desktop and mobile websites, mobile apps, and Connected TV (CTV) in Mexico.
In addition to the Q4 2025 Invalid Traffic (IVT) & Ad Fraud Benchmark Report for Mexico, Pixalate released IVT benchmarks for Japan, Singapore, India, United States, Canada, United Kingdom, Germany, and a Global report.
IVT Benchmarks in Programmatic Advertising in LATAM
| Device | Mexico | |
| Desktop and Mobile Web | 32% | |
| Mobile App | 41% | |
| CTV | 37% | |
The global IVT rates were 23% for web traffic, 36% for mobile app traffic, and 21% for CTV traffic.
To compile this research, Pixalate's data science team analyzed over 103 billion global programmatic advertising impressions in Q4 2025. Pixalate's datasets — used exclusively to derive these insights — consist predominantly of buy-side open auction programmatic traffic sources.
Download all of Pixalate's Q4 2025 Ad Fraud Benchmarks Reports
• Japan
• Singapore
• India
• U.S.
• Canada
• United Kingdom
• Germany
• Mexico
• Global
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012 and recognized by UNICEF as a "key innovator" for children's online privacy, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Disclaimer
The content of this press release, and the LATAM Q4 2025 Invalid Traffic (IVT) & Ad Fraud Benchmark Reports (the "Reports"), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Any data shared is grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across in the time period studied. Per the Media Rating Council (MRC), "'Invalid Traffic' is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic." Where the traffic characteristics are suggestive of deliberate intent to mislead, such IVT is often referred to as "ad fraud." Also per the MRC, "'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes."
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