WARREN, R.I. and BOSTON, Oct. 8, 2007 (PRIME NEWSWIRE) -- MarketingSherpa, a leading authority in market research, today announced a call for speakers for its annual Email Marketing Summit & Expo. Advanced email marketers who have case studies to share with their peers are invited to submit speaker proposals at: http://s-luwel-16194.sgizmo.com. The deadline is Friday, October 12, 2007.
More than 800 email marketers are expected to attend the third annual Email Summit & Expo, which is scheduled to be held February 24-26, 2008, in Miami Florida. Topics to be covered include:
* How to grow your list faster -- with names that respond * How to automate personalized, high-impact campaigns including welcome series, purchase reminders, lead nurturing, loyalty generating, etc. * How to tweak your creative design for better results (including A/B and multivariate test Case Studies) * How to better measure engagement, test results, true delivery, and value-per-name (far beyond the open and click) * Fresh content ideas to give your email newsletter new life
"We're especially looking for email marketers who can share their own experiences, campaign war stories and lessons learned," said Anne Holland, founder of MarketingSherpa. Past speakers include email marketers from Continental Airlines, CNET Networks, Doubleday Entertainment, IBM, Intel Corp., the Metropolitan Museum of Art and Sprint.
To increase your chances of your proposed case study being accepted, it should be either of the following:
1. Client-side Email Marketers -- (i.e. not email vendors or agencies) to present
lessons learned from their own real-life tests and tactics from the past year.
2. Panels of multiple email marketers (may be organized by a vendor/agency) focused on
"proven" advanced tactics in: growing lists, testing creative or frequency, segmentation,
global email, automated series, email newsletters, surveys, or offer campaigns.
More information about the March 2007 Email Marketing Summit & Expo is at: http://www.sherpastore.com/Email-Summit.html.
About MarketingSherpa, Inc.
Headquartered in Warren, R.I., MarketingSherpa (www.marketingsherpa.com) is a research firm publishing practical Case Studies and benchmark guides for its 237,000 weekly readers in the marketing profession. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates three annual Summits attended by thousands of marketers. Founded in March 2000, the firm has been a member of the MECLABS family of research firms since November 2006.