WARREN, R.I., Dec. 4, 2007 (PRIME NEWSWIRE) -- MarketingSherpa Inc., a research firm publishing case studies and benchmark guides for marketing professionals, is seeking nominations for its third annual Email Marketing Awards. The awards will be announced on February 26, 2008 at MarketingSherpa's Email Summit '08 in Miami, Florida.
"In keeping with MarketingSherpa's goal of giving marketers information that improves their results, these awards recognize email campaigns that have outstanding measurable results," said Eric Stockton, MarketingSherpa Vice President. "Winning an Email Marketing Award means that your Email campaign was the most effective 2007 campaign within its category in North America -- a case study for all email marketers to emulate."
The 2008 Email Marketing Awards entry categories, each of which each will have B-to-B and B-to-C winners, include:
-- Best Email Opt-in Campaign
-- Best Email Newsletter for Marketing Purposes
-- Best Promotional Blast -- Direct Sale or Lead Gen Offer
-- Best Single Welcome Letter (to New Subscribers)
-- Best Automated Series (Auto Responder)
-- Best Triggered Personalized Email
-- Best Postcard-Style Campaign
-- Best (or most dramatic) test you learned from
-- Best Non-Email Opt-in Messaging
-- "Other" for entrants who don't fit into the above categories
-- And, depending on the entries, additional categories to be
defined by MarketingSherpa
The deadline for entries is Friday, January 11. More info and entry forms are available at: http://EmailAwards08.MarketingSherpa.com.
Winners will be announced and awarded on the final day of MarketingSherpa's Email Summit, at the InterContinental Hotel in Miami, Florida, in front of an estimated 800 marketing professionals. Winners will receive engraved glass "Summits" along with a hotlinked profile in MarketingSherpa, which is read by more than 237,000 weekly subscribers.
Last year's top winners of MarketingSherpa's Email Marketing Awards included: Air Miles (Canada), Ariad, Olympus, ESCO, Greenbrier, Hotel Indigo, RSA, Sprint, Intevation, Mutual of Omaha, MyFax, Nick.com, On the Record Online, OnStar, Red Motorazr, RoadRunner Sports, SAS, VistaPrint, and Voltimum.
About MarketingSherpa
MarketingSherpa (http://www.marketingsherpa.com) is a research firm publishing practical case studies and benchmark guides for its 237,000 weekly readers in the marketing profession. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual summits attended by thousands of marketers. MarketingSherpa, along with MarketingExperiments and InTouch, is part of the MECLABS Group.