WARREN, R.I., Dec. 20, 2007 (PRIME NEWSWIRE) -- MarketingSherpa Inc., a research firm publishing case studies and benchmark guides for marketing professionals, announced a call for speakers for its 8th annual Selling Online Subscriptions Summit to be held in New York City, May 12-13, 2008. The venue for last year's event had a capacity of 230 and was sold out two months prior to the event. This year's venue, which is yet to be announced, will have a capacity of over 350.
MarketingSherpa encourages marketers to share their experiences, case studies and lessons learned from their online subscription campaigns during the past year. Past speakers include marketers from industry-leading companies, including Blockbuster, Consumer Reports, TheStreet.com and NASCAR.com. The speaker's proposal form can be found at: http://s-9sxkn-25700.sgizmo.com. The deadline for submissions is January 18.
"The Selling Online Subscriptions Summit is the oldest and one of our most popular summits, and we expect a sell out again in 2008," said Eric Stockton, MarketingSherpa Vice President. "Last year 131 companies attended and over 40 companies sent two or more people. It really is a great opportunity to learn the best practices of leading companies in the online subscription arena."
MarketingSherpa makes the presentations of the Selling Online Subscriptions Summits available for purchase in the SherpaStore. To see descriptions of some of last year's presentations from the sold-out summit, visit http://www.sherpastore.com/SellingSubsTranscript07.html.
Among the things this year's Selling Online Subscriptions Summit attendees will learn are Web 2.0 tactics, such as employing blogs and other user-generated content to market subscriptions. The Summit is also expected to cover specifics on how to grow per-subscription revenues, including cross-sales and card-processing tactics, and B-to-B and B-to-C innovative marketing subscription services.
To request a brochure of the Selling Online Subscriptions Summit when it is available, visit http://www.sherpastore.com/SellingSubscriptions2008.html?9499.
About MarketingSherpa
MarketingSherpa (http://www.marketingsherpa.com) is a research firm publishing practical case studies and benchmark guides for its 237,000 weekly readers in the marketing profession. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual summits attended by thousands of marketers. MarketingSherpa, along with MarketingExperiments and InTouch, is part of the MECLABS Group.
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