WARREN, R.I., Jan. 16, 2008 (PRIME NEWSWIRE) -- MarketingSherpa, a research firm publishing case studies and benchmark guides for marketing professionals, has released its 6th annual Wisdom Report, featuring more than 100 stories and lessons learned as submitted by MarketingSherpa readers. Topics covered in the Wisdom Report range from traditional tactics including direct mail and advertising to Web 2.0 strategies, such as mobile marketing and social networking websites.
Copies of the Wisdom Report can be obtained for free by visiting: http://www.SherpaStore.com/marketingwisdom08.html
"Our readers will be inspired by the quality of submissions this year and pleasantly surprised at how some of the smallest ideas brought about the largest payoffs," said Tad Clarke, MarketingSherpa Editorial Director. "This year's contributions could not have been stronger, and we thank everyone for providing us with data that is sure to benefit email marketers around the world."
Some of the more prominent themes that kept reappearing from readers' submissions to this year's Wisdom Report are:
* There are lots of trial and error efforts going on as marketers get involved in social networking with MySpace and Facebook. * Marketers are testing their campaigns more than ever with focus on timing, educational vs. sales content, and specific offers. * When it comes to email, no one appears to be standing pat. Marketers continue to segment, customize, personalize, test, dabble with and tweak their emails.
About MarketingSherpa
MarketingSherpa (http://www.marketingsherpa.com) is a research firm publishing practical case studies and benchmark guides for its hundreds of thousands of weekly readers in the marketing profession. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual summits attended by thousands of marketers. MarketingSherpa, along with MarketingExperiments and InTouch, is part of the MECLABS Group.
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