EEI Communications Details the Process of Successfully Navigating From Print to Online-Only Newsletter At MarketingSherpa Event

Selling Online Subscriptions Summit Features Session On Step-by-Step Process for Turning Print Subscribers Into Active Consumers of Digital Content

Warren, Rhode Island, UNITED STATES


WARREN, R.I., April 1, 2008 (PRIME NEWSWIRE) -- "Hard Sell, Soft Landing Page: How TheEditorialEye.com Transitioned to Marketing Online-Only Subscriber Content," the process of how EEI Communications transitioned a subscription newsletter from print to digital, will be described in step-by-step detail at the MarketingSherpa Selling Online Subscriptions Summit on Tuesday, May 13, 2008, 9:45 a.m.

EEI Communications, a premier supplier of business communications and publishing solutions to industry, government and nonprofit organizations, tasked John O'Brien, Vice President, Business Development, Marketing and Sales, and Linda Jorgensen, Manager, EEI Press, with transitioning a printed subscription newsletter into an electronically-delivered newsletter. During the EEI Communications' presentation, they will describe how they created a micro-site to serve as a subscribers-only newsstand, marketing to visitors through the Web instead of the direct mail approach. They will share the complete transition process -- including marketing and editorial functions, ways to overcome challenges associated with motivating online-adverse subscribers, and methods for turning these subscribers into active consumers of digital content.

MarketingSherpa's 8th Annual Selling Online Subscriptions Summit will be held at the Museum of Jewish Heritage in Battery Park in New York City, May 12-13, 2008. The Summit will offer the latest case studies on how to raise subscription sales in a recession-type economy, present market research on selling online subscriptions, and include sessions from leading online subscription marketers on tools and tactics that can improve online conversions and revenues. Selling Online Subscriptions Summit is expected to attract over 350 top executives in the paid online content and subscriber services industries.

"With more and more print publications being converted to web-only content, this EEI Communications presentation couldn't be more timely," said Eric Stockton, President of MarketingSherpa. "Because John O'Brien and Linda Jorgensen have successfully gone through the process, the Summit attendees will gain practical and timely insights into the transition."

To register for MarketingSherpa Selling Online Subscription Summit, visit: http://www.sherpastore.com/SellingSubscriptions2008.html?9679&sub=sosspkrrelease4

About MarketingSherpa

MarketingSherpa (http://www.marketingsherpa.com) is a research firm publishing practical case studies and benchmark guides for its community of marketers and thousands of weekly case study readers. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual Summits attended by thousands of marketers. MarketingSherpa, along with MarketingExperiments and InTouch, is part of the MECLABS Group.

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