Northern Lights Direct: The Libman Company and FlexClean(TM) Take a Shine to DRTV

CHICAGO, IL--(Marketwired - May 12, 2016) - The Libman Company, an all-American household and commercial cleaning products manufacturer, has teamed up with leading brand-based direct response agency, Northern Lights Direct, to produce and launch a new DRTV campaign called "Introducing FlexClean."

On air in select U.S. markets, the 60-second commercials introduce households to FlexClean™, an innovative and brand-new multi-pad, all-purpose cleaning system by The Libman Company, which celebrates its 120th anniversary this year. Northern Lights produced the spots and will be managing the media buy.

Viewers are encouraged to call the toll-free number or go online at for their exclusive limited-time offer of free refills when they purchase the complete FlexClean™ cleaning kit, including handle, base, scrubber, microfiber and disposable pads. FlexClean™ is also available at Menards, one of the largest home improvement chains in the U.S.

"To properly showcase how effective FlexClean™ truly is, we turned to the DR expertise of Northern Lights to communicate the product's many unique features and benefits," says Andrew Libman, President and 4th generation owner.

Robert Ian French, President of Northern Lights Direct, says, "We believe strong offers drive even stronger response -- and DRTV is the best channel to accomplish just that. We're thrilled with the results and for the opportunity to help build the Libman business, while strengthening the company's highly valued and trusted brand."

Click here to watch the commercial for FlexClean™:

About The Libman Company 
The Libman Company is a family-owned company that has been making quality cleaning tools since 1896. The company manufactures products from brooms and mops to more specialized tools for kitchen and bathroom cleaning and industrial uses. Libman proudly manufactures most of their products in the United States, including the company's well-known Wonder® Mop.

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About Northern Lights Direct

Northern Lights Direct provides brand-based direct response television (DRTV) and digital advertising services for corporate and nonprofit organizations in the U.S. and Canada. With offices in Chicago and Toronto, Northern Lights Direct seamlessly helps clients advertise in the American and Canadian markets and is fully turnkey, providing direct response (DR) campaign strategy, media, search, analytics, creative and production services. The Art & Science of the Sell.

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Contact Information:


Robert Ian French
Northern Lights Direct
T. 416.593.6104 (x2230)

The Libman Company DRTV commercial