Kargo Introduces Mobile Commerce Solutions Suite For Retailers

Reckitt Sees 25%+ Lift in Purchase Consideration with MikMak and Kargo partnership

NEW YORK, April 22, 2021 (GLOBE NEWSWIRE) -- Kargo, the leader in mobile advertising, announced today the launch of Digital Circular, the newest addition to Kargo’s retail stack. This new ad product translates the traditional paper circular into a mobile-first interactive shopping experience that dynamically features products and pricing based on the consumer’s location. With the ability to optimize in real-time, brands can automatically prioritize the products or categories that are of the highest interest to the individual consumer, Digital Circular delivers above industry-average performance, with a click-through-rate of more than 1%, a 2.5x increase in engagement rate over baseline performance and 90% viewability.

The Digital Circular is a key tool in today’s emerging shop-from-home world. Online grocery sales alone increased more than 50% in 2020, but when so much of a brand’s success relies on the value “the aisle” offers for product discovery, marketers are challenged to translate this experience to digital. Kargo’s commerce suite features mobile-first solutions integrating MikMak’s proprietary technology, as well as activation opportunities with other commerce platforms such as SmartCommerce, and has proven effective for marketers in driving product discovery and sales. 

For a recent holiday campaign, Reckitt saw a 3x increase in add-to-cart and purchase consideration performance with Kargo and MikMak. 

“This partnership enabled us to combine advanced and qualified data sets, with contextual relevancy and high-impact creatives. The performance of these campaigns helped us definitively prove that this solution over-indexes for the business,” said Josh Cierski, Sr. Media Acquisition Manager, Infant & Child Nutrition at Reckitt.

Kargo’s suite of retail solutions drive mobile shopping and engagement for retailers: 

  • MikMak - This eCommerce platform enables Kargo to add eCommerce analytics and in-unit shopping capabilities to understand the consumer journey and drive sales.
  • Digital Circular - Recreates the discovery experiences found in a paper circular with a mobile format that dynamically features goods and prices based on a consumer’s location.
  • SmartCommerce - Embedding SmartCommerce’s tech into Kargo’s interactive ad experiences drives conversions by allowing users to add one-to-many products directly to a retailer’s digital basket with a single click, easily bypassing common CPG roadblocks like OOS or 3P sellers. 

“Our partnership with Kargo allows brands like Reckitt to deliver significantly more engaging mobile experiences for specific audiences, and the results prove it. With more people than ever shopping with their devices, the timing is perfect for pairing high-impact creative with frictionless eCommerce,” said Rachel Tipograph, Founder & CEO at MikMak.

“It’s exciting to see our Digital Circular resonating so well with shoppers. We’ve reinvented one of the most enduring, ubiquitous forms of advertising for the mobile environment, which is crucial for retailers and welcomed by shoppers now more than ever,” said Harry Kargman, Founder & CEO at Kargo.

About Kargo
Kargo is the leader in creating mobile advertising experiences that elevate brands and motivate consumers. Our advertising partners fill the ranks of the Fortune 500 and our invitation-only editorial marketplace sets the standard for quality content and reach, including 100% of all U.S. smartphone users. With a focus on innovation, our creative team designs exclusive new ad formats that drive breakthrough performance and win industry awards. Kargo is 250 diverse employees strong with offices in NYC, Chicago, Dallas, Los Angeles, San Francisco, Auckland, Sydney and Singapore.

About MikMak
MikMak is the leading platform for eCommerce acceleration for multichannel brands, and provides analytics and eCommerce enablement software to help product manufacturers and CPG companies understand their consumers' online behavior, determine the best use of marketing dollars, and drive online sales.
The flagship product, MikMak Insights improves marketing effectiveness, drives market share over competitors, and strengthens a brand's positioning with retailers. The MikMak Commerce product enables brands to create shopping experiences connected to 200+ online retailers and streamline the path-to-purchase from any media, ad, or website.

MikMak's investors include Wavecrest Growth Partners, VaynerMedia, Luminari Capital, SLOW Ventures, UTA Ventures, Brave Ventures, Lunch Partners, Madrona Venture Group, Bazaarvoice founder Brett Hurt, HookLogic founder/CEO Jonathan Opdyke and founding CRO John Roswech, Foursquare CEO David Shim, and Kargo CEO Harry Kargman.

About Reckitt
Reckitt is driven by its purpose to protect, heal and nurture in a relentless pursuit of a cleaner, healthier world. We fight to make access to the highest-quality hygiene, wellness and nourishment a right, not a privilege, for everyone.
Reckitt is proud to have a stable of trusted household brands found in households in more than 190 countries. These include Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Woolite, Air Wick and more. 20 million Reckitt products a day are bought by consumers globally. Reckitt's passion to put consumers and people first, to seek out new opportunities, to strive for excellence in all that we do, and to build shared success with all our partners, while doing the right thing, always is what guides the work of our 40,000+ diverse and talented colleagues worldwide. For more information visit www.rb.com/us

About SmartCommerce:
SmartCommerce helps CPG companies sell more online by replacing old-school “where to buy” with a single click to send products into retailers’ carts. Built for the unique needs of CPG brands and their consumers, SmartCommerce intelligently eliminates both the friction and PDP cross-selling that has limited the potential for CPG digital purchases, by enabling simple one-click conversions of one or many products from any digital impulse point, into virtually any retailer cart. To learn more about the SmartCommerce Click2Cart technology, please visit: https://www.smartcommerce.co/.

Emily Riley