ABC Owned Television Stations Statement on Impressions-based Currency for Local Broadcast TV

New York, New York, UNITED STATES


NEW YORK, June 01, 2021 (GLOBE NEWSWIRE) -- Debra OConnell, President, Networks – Disney Media & Entertainment Distribution, The Walt Disney Company, released the following statement regarding the adoption of impressions-based selling and buying for local broadcast television:

“Today, the ABC Owned Television Stations provide best in class content that serves our communities on a variety of video platforms, including linear, digital and OTT. Marketers with local strategies want to build multiplatform campaigns and need a common currency to do so effectively,” said Debra OConnell, President, Networks – Disney Media & Entertainment Distribution, The Walt Disney Company. “Using an impressions-based currency to evaluate, sell and buy local broadcast video enables us to offer our advertisers full visibility into local audiences and extends the overall reach of their messaging across platforms. The ABC Owned Television Stations fully support the adoption of impressions as the currency for local broadcast TV.”

About ABC Owned Television Stations   

Disney Media Entertainment & Distribution’s eight owned ABC stations are multiplatform leaders in local news and information. Collectively No. 1 across all U.S. television, reaching 23% of households and more than 34 million Total Viewers and 62 million digital visitors a month, the eight stations are comprised of WABC-TV New York, KABC-TV Los Angeles, WLS-TV Chicago, WPVI-TV Philadelphia, KGO-TV San Francisco, KTRK-TV Houston, WTVD-TV Raleigh-Durham and KFSN-TV Fresno. The stations also deliver locally sourced storytelling to more than 14 million viewers across America through its digital-first national lifestyle brand and broadcast channel, Localish. Most recently, the stations received five Broadcast & Cable awards, including in the 2020 Best in Local TV Awards category as Station Group of the Year for its innovative and next-generation news reporting, and in the major market category for 2020: Best News Coverage, Best Digital Multiplatform or Website, Best Investigative Reporting Station Group and Best Public Affairs Programming, illustrating the group’s strength and ever-increasing growth and reach in the multiplatform space.

Contact Information: 
Elita Fielder Adjei
Director, Communications & Publicity, ABC Owned Television Stations
Elita.adjei@disney.com