Global Loyalty Management Market Report 2022 to 2027: Players Include ICF International, Kobie Marketing, LoyaltyLion and Oracle

Dublin, Feb. 23, 2023 (GLOBE NEWSWIRE) -- The "Loyalty Management Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027" report has been added to's offering.

The global loyalty management market size reached US$ 2.8 Billion in 2021. Looking forward, the publisher expects the market to reach US$ 9.1 Billion by 2027, exhibiting a CAGR of 21.71% during 2021-2027.

Companies Mentioned

  • Annex Cloud
  • Bond Brand Loyalty Inc.
  • Comarch SA
  • Epsilon Data Management LLC
  • Fidelity Information Services Inc.
  • ICF International Inc.
  • Kobie Marketing Inc.
  • LoyaltyLion
  • Oracle Corporation
  • Paystone Inc.
  • SAP SE
  • TIBCO Software Inc.

Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Loyalty management is an innovative data-driven tool that assists in acquiring, engaging, and retaining customers. It is integrated with the campaign management system that sends automated emails and short message services (SMSs).

Besides this, it also aids in improving the customer experience, raising brand awareness, and providing relevant offers, such as revenue, points, miles, discounts, coupons, or cash back.

As it is reliable, convenient, easy to use, and allows the operator to collect, manage, and leverage customer data, its demand is escalating around the world.

At present, there is a rise in the need for client retention and building sustainable customer relationships among various industries. This represents one of the key factors positively influencing sales of loyalty management systems across the globe. These systems enable customer service managers (CSMs) to gain real-time visibility into customer behavior and initiate campaigns and make strategies to increase the overall revenue.

As a result, they are increasingly being employed in business-to-customer (B2C) companies to predict and influence the behavior of potential customers.

Moreover, they find extensive applications in the retail, hospitality, manufacturing, transportation, and banking, financial services, and insurance (BFSI) sectors worldwide.

Furthermore, leading players are incorporating blockchain and artificial intelligence (AI) in loyalty management systems to provide deep learning experiences and allow recording and auto-analyzing of accurate information. They are also developing enhanced smartphone-oriented programs, which is creating a favorable market outlook.

Other factors, including the innovations in the tool to offer specific deals to loyal customers during festive seasons or special days and flourishing information and technology (IT) and telecom industry, are anticipated to foster the market growth.

Key Questions Answered in This Report:

  • How has the global loyalty management market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global loyalty management market?
  • What are the key regional markets?
  • What is the breakup of the market based on the type?
  • What is the breakup of the market based on the organization size?
  • What is the breakup of the market based on the deployment mode?
  • What is the breakup of the market based on the industry vertical?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global loyalty management market and who are the key players?
  • What is the degree of competition in the industry?

Report Metrics:

Report AttributeDetails
No. of Pages145
Forecast Period2021 - 2027
Estimated Market Value (USD) in 2021$2.8 Billion
Forecasted Market Value (USD) by 2027$9.1 Billion
Compound Annual Growth Rate21.7%
Regions CoveredGlobal

Key Topics Covered:

1 Preface

2 Scope and Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 Global Loyalty Management Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Type
6.1 Customer Retention
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Customer Loyalty
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Channel Loyalty
6.3.1 Market Trends
6.3.2 Market Forecast

7 Market Breakup by Organization Size
7.1 Large Enterprises
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Small and Medium Enterprises
7.2.1 Market Trends
7.2.2 Market Forecast

8 Market Breakup by Deployment Mode
8.1 On-premises
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Cloud-based
8.2.1 Market Trends
8.2.2 Market Forecast

9 Market Breakup by Industry Vertical
9.1 BFSI
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Retail
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Travel and Hospitality
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Manufacturing
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 IT and Telecom
9.5.1 Market Trends
9.5.2 Market Forecast
9.6 Media and Entertainment
9.6.1 Market Trends
9.6.2 Market Forecast
9.7 Healthcare
9.7.1 Market Trends
9.7.2 Market Forecast
9.8 Others
9.8.1 Market Trends
9.8.2 Market Forecast

10 Market Breakup by Region

11 SWOT Analysis

12 Value Chain Analysis

13 Porters Five Forces Analysis

14 Price Analysis

15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players

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Global Loyalty Management Market

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