Sift Named G2 Leader in Fraud Detection, E-commerce Fraud Detection, and Risk-Based Authentication for 11 Consecutive Quarters

Digital Trust & Safety Pioneer Once Again Only Vendor to Achieve “Leader” Status Across All Three Categories

SAN FRANCISCO, Dec. 21, 2023 (GLOBE NEWSWIRE) -- Sift, the leader in Digital Trust & Safety, today announced their inclusion in G2’s Winter 2024 Grid® Reports—the only fraud prevention vendor to receive the Leader award in all three fraud-related categories: Fraud Detection, E-Commerce Fraud Detection, and Risk-Based Authentication. G2 is the world’s largest and most trusted software marketplace, and this recognition is based on an evaluation of customer satisfaction, the market presence of a company in its respective category, and authentic user reviews.

“The voice of the customer guides our decisions at Sift,” said Armen Najarian, Sift’s Chief Marketing Officer. “We appreciate the over 230 Sift customers who have taken the time to provide valuable feedback about their experience working with Sift and are grateful for another quarter of being recognized as a G2 industry Leader across categories.”

This is Sift’s 11th consecutive quarter being named G2 Leader in E-Commerce,16th consecutive quarter for Fraud Detection, and 5th consecutive quarter for Risk-Based Authentication. In the new Winter report, Sift also ranked number one in eight new categories, including Enterprise Grid and Enterprise Relationship Index for Fraud Detection, and the Overall Grid Report for Risk-Based Authentication.

Highlights of recent Sift user reviews on G2 include:

"G2 quarterly reports – rooted in the most recent customer feedback – are trusted by the 90 million software buyers visiting each year, and those featured in these reports have achieved the highest rankings out of thousands on G2,” said Chris Voce, VP of Market Research at G2.

In addition to being named a Leader in G2’s Winter Reports, earlier this year Sift attained Leader status in The Forrester Wave™: Digital Fraud Management, Q3 2023 by Forrester Research, Inc.

Learn more about what Sift customers have to say about Sift on the company’s G2 review page.

About Sift

Sift is the leader in Digital Trust & Safety, empowering digital disruptors to Fortune 500 companies to unlock new revenue without risk. Sift dynamically prevents fraud and abuse through industry-leading technology and expertise, an unrivaled global data network of one trillion (1T) events per year, and a commitment to long-term customer partnerships. Global brands such as DoorDash, Yelp, and Poshmark rely on Sift to gain a competitive advantage in their markets. Visit us at and follow us on LinkedIn.

Media Contact:
Victor White
Senior Director of Corporate Communications, Sift