4C Ranked First in Customer Satisfaction for Cross-Channel Advertising Software in G2 Crowd’s New Grid® Report
September 25, 2018 13:00 ET | 4C Insights
CHICAGO, Sept. 25, 2018 (GLOBE NEWSWIRE) -- 4C, a data science and marketing technology company, today announced that for the second year running, its Scope platform has been named the highest rated...
Amazon Advertising Inventory Now Available in 4C’s Scope Platform
August 16, 2018 12:00 ET | 4C Insights
CHICAGO, Aug. 16, 2018 (GLOBE NEWSWIRE) -- 4C, a data science and marketing technology company, announced today that clients can now execute and analyze their Amazon Sponsored Product campaigns...
Crossmedia and 4C Partner to Deploy Audience-Centric Marketing
August 07, 2018 08:00 ET | 4C Insights
CHICAGO, Aug. 07, 2018 (GLOBE NEWSWIRE) -- 4C, a global data science and marketing technology company, today announced an agreement with Crossmedia, an independent full service communications...
4C Launches New Marketplaces for Expanded Audience Targeting, Creative Execution, and Campaign Measurement
August 01, 2018 08:00 ET | 4C Insights
CHICAGO, Aug. 01, 2018 (GLOBE NEWSWIRE) -- 4C, a data science and marketing technology company, today launched three new partner marketplaces for its Scope platform to deliver enhanced solutions for...
New Research: Global Marketers Reveal that Audience-Based Strategies Deliver More Impactful Campaigns
June 19, 2018 12:01 ET | 4C Insights
CHICAGO, June 19, 2018 (GLOBE NEWSWIRE) -- According to a new report released today by 4C, a global data science and marketing technology company, and Advertiser Perceptions, the leader in...
4C Expands Board of Directors with Appointment of Former Verizon Executive Marni Walden
June 15, 2018 08:00 ET | 4C Insights
CHICAGO, June 15, 2018 (GLOBE NEWSWIRE) -- 4C, a data science and marketing technology company, announced today the appointment of Marni Walden to the company’s Board of Directors. Ms. Walden has...
iCrossing Partners with 4C to Scale Audience-Driven Advertising Across Digital Channels
June 13, 2018 08:00 ET | 4C Insights
CHICAGO, June 13, 2018 (GLOBE NEWSWIRE) -- 4C, a global data science and marketing technology company, today announced a partnership with iCrossing, a global, full-service digital marketing agency....
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4C Introduces Scope to Solve Critical Audience Fragmentation Issues for Marketers
April 24, 2018 06:00 ET | 4C Insights
CHICAGO, April 24, 2018 (GLOBE NEWSWIRE) -- 4C, a data science and marketing technology company, today launched Scope, a unified platform that empowers marketers to discover cross-channel audience...
4C Debuts Advanced TV Week to Educate Advertisers About Audience-Based Planning and Buying Ahead of Television Upfronts
March 26, 2018 08:00 ET | 4C Insights
CHICAGO, March 26, 2018 (GLOBE NEWSWIRE) -- 4C Insights (4C), a data science and marketing technology company, today announced the inaugural 4C Advanced TV Week, a series of events, content, and...
4C Integrates Inscape’s Smart TV Data to Deliver Exclusive Audience Insights for Planning and Activation Across Premium Channels
January 29, 2018 14:05 ET | 4C Insights
CHICAGO, Jan. 29, 2018 (GLOBE NEWSWIRE) -- 4C Insights (4C), a data science and marketing technology company, today announced a deal to integrate automatic content recognition (ACR) from Inscape,...