Claritas and Affinity Solutions Partner to Power Brand ROI - Exactly How and Where Consumers Spend their Money
January 24, 2023 09:00 ET | Claritas
Cincinnati, OH, Jan. 24, 2023 (GLOBE NEWSWIRE) -- Claritas®, a data-driven company that helps marketers achieve superior ROI, and Affinity Solutions, the leading consumer purchase data platform...
Cultural Demographics
New Claritas Report Reveals that the U.S. Hispanic Population Grew 89% Since 2000 – and Will Exceed 74 Million Consumers by 2028
September 15, 2022 12:04 ET | Claritas
Cincinnati, OH, Sept. 15, 2022 (GLOBE NEWSWIRE) -- Claritas®, a data-driven company that helps marketers achieve superior ROI, today unveiled its newest report, The 2022 Hispanic Market Report, in...
Claritas Transforms Multi-touch Measurement with the Release of its Attribution 3.0 Solution
August 23, 2022 11:00 ET | Claritas
Cincinnati, OH, Aug. 23, 2022 (GLOBE NEWSWIRE) -- Claritas®, a data-driven company that helps marketers achieve superior ROI, today unveiled Version 3.0 of its Attribution solution, which supports...
Onovative Partners with Claritas to Integrate P$YCLE® Premier Segmentation Data into the Core iQ Platform Designed for Financial Marketers
July 19, 2022 11:00 ET | Claritas
Cincinnati, OH, July 19, 2022 (GLOBE NEWSWIRE) -- Onovative, an automated marketing technology software provider, announced a partnership today with Claritas to integrate P$YCLE Premier segmentation...
Claritas Projects Hispanic Consumers Will Account for 67% of Total U.S. Population Growth in the Next Five Years
September 20, 2021 11:21 ET | Claritas
Cincinnati, OH, Sept. 20, 2021 (GLOBE NEWSWIRE) -- Claritas, LLC®, a marketing leader that helps companies find and win their best customers, today unveiled a new report in its New American...
New Claritas Report Gives Marketing Industry Valuable Insight Into the U.S. Black Multicultural Consumer
March 31, 2021 11:00 ET | Claritas
Cincinnati, OH, March 31, 2021 (GLOBE NEWSWIRE) -- Claritas®, a data-driven company that helps marketers achieve superior ROI, recently released a new report on multicultural consumers, The U.S....
Total Annual Spending by U.S. Hispanic Households To Reach $978 Billion in 2020 – Higher Than Any Other Minority Consumer Group
September 17, 2020 11:45 ET | Claritas
Cincinnati, OH, Sept. 17, 2020 (GLOBE NEWSWIRE) -- Claritas®, a data-driven company that helps marketers achieve superior ROI, today unveiled its newest report, The 2020 Hispanic Market Report. The...
Claritas Analyzes 834 Million Podcast Impressions and Finds that Podcast Lift Rates are up to 30X Higher than Other Channels
September 10, 2020 11:00 ET | Claritas
Cincinnati, OH, Sept. 10, 2020 (GLOBE NEWSWIRE) -- Claritas®, a data-driven company that helps companies achieve superior marketing ROI, today released a new report entitled Podcast Campaign Lift: A...
Claritas and E Source Join Forces to Help Energy and Water Companies Create More-Powerful Marketing Campaigns Through Superior Customer Data
June 12, 2020 11:15 ET | Claritas
Cincinnati, OH, June 12, 2020 (GLOBE NEWSWIRE) -- CINCINNATI, OH — June 12, 2020— Claritas, a leading data-driven company that helps organizations improve their marketing return on investment, and...
New Study Finds That Podcast Advertising Campaigns Resulted In An Average 10 Times Lift Relative To Print, Digital and TV
February 18, 2020 10:30 ET | Claritas
Cincinnati, OH, Feb. 18, 2020 (GLOBE NEWSWIRE) -- In a new report, Claritas and Market Enginuity illustrate how marketers can solve one of the key challenges of podcast advertising: The difficulty...