World-Class Medical Affairs: The Top 3 Changes Thought Leaders Want from Interactions with MSLs
August 11, 2017 10:12 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - August 11, 2017) - New industry research on global medical affairs teams found that the top three changes key opinion leaders (KOLs) desire from medical...
The Most Popular Social Media Platforms in the Pharma Industry for 2017 & 2018
August 09, 2017 17:56 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - August 09, 2017) - A new study of pharmaceutical marketing teams found that the most popular social media forum groups plan to use in the next one to two...
Digital Communication is the # 1 Method for Pharma Field Forces When Interacting With External Stakeholders
August 08, 2017 19:16 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - August 08, 2017) - The majority of interactions between surveyed health economics (HE) field force teams and external stakeholders occur through email...
Planning For Medical Education Programs Range From Merely Two Hours to a Whopping 400 Hours
August 03, 2017 15:28 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - August 03, 2017) - Planning an in-person medical education event can take anywhere from a mere two hours to an incredible 400 hours among surveyed Top 10,...
Only 22% of Adherence Teams Work With Patients During Early Clinical Stages of Product Development
August 02, 2017 17:38 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - August 02, 2017) - The highest percentage of surveyed life science teams -- 66% -- begin patient adherence activities during either Phase 3 of product...
The Top 3 Pharma Functions Involved in Patient-Centric Initiatives (Apart from Marketing)
July 31, 2017 16:44 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - July 31, 2017) - Apart from marketing, the most popular functions that are involved in at least 65% of surveyed patient-centric initiatives are brand team,...
Top Pharma Companies Now Include Communicating HEOR Data as a Part of Their Medical Affairs Strategy
July 25, 2017 17:42 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - July 25, 2017) - New analysis of Top 10, Top 50 and small medical device companies revealed that health economics and outcomes research (HEOR) data is...
Top Pharma Companies Nurture Relationships with Payers Before, During and After Launch to Ensure and Retain Market Access
July 24, 2017 18:54 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - July 24, 2017) - Payer relationship management accounts for an average of 26% of surveyed global pharmaceutical and medical device companies' total market...
Clinical Teams From Top Pharma Companies Are Overcoming Challenges in Planning and Implementing Adaptive Trial Design Studies
July 19, 2017 19:23 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - July 19, 2017) - A recent study of Top 10, Top 50, and small medical device companies found that addressing regulators' concerns for late-stage studies is...
About 67% of Global Market Access Teams Meet With Regulatory Groups Weekly When Approaching Product Launch
July 13, 2017 08:45 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwired - July 13, 2017) - At least 67% of surveyed global market access teams meet with internal regulatory groups weekly in the six months before the first launch...