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December 13, 2018 08:00 ET | Source: Integral Ad Science

IAS and YouTube Brand Safety and Suitability Solution Now Available for Advertisers

NEW YORK, Dec. 13, 2018 (GLOBE NEWSWIRE) -- Last year, Integral Ad Science (IAS) and YouTube partnered to launch a beta test addressing the need for third-party brand safety and suitability...
December 12, 2018 08:00 ET | Source: Integral Ad Science

Lisa Utzschneider joins IAS as Chief Executive Officer

NEW YORK, Dec. 12, 2018 (GLOBE NEWSWIRE) -- Integral Ad Science (IAS) today announced that Lisa Utzschneider will join the company as CEO and member of its board of directors, effective January 7,...
September 25, 2018 08:00 ET | Source: Integral Ad Science

New Media Quality Report Includes Time-in-View Metrics to Explore Consumer Attention

NEW YORK, Sept. 25, 2018 (GLOBE NEWSWIRE) -- The Integral Ad Science (IAS) Media Quality Report measures key factors that erode the value of digital advertising. The latest edition of the report,...
September 05, 2018 08:00 ET | Source: Integral Ad Science

Advertisers Can Now Leverage New Video Blocking Solution To Protect Campaigns Globally

NEW YORK, Sept. 05, 2018 (GLOBE NEWSWIRE) -- Advertisers now have access to a critical tool for protecting video advertising and spend across devices. Integral Ad Science (IAS) has expanded video...
July 31, 2018 08:00 ET | Source: Integral Ad Science

Integral Ad Science and FreeWheel Partner to Provide Publishers with a Global Solution to Measure Premium Video Inventory Against Viewability, Brand Safety and Fraud

NEW YORK, July 31, 2018 (GLOBE NEWSWIRE) -- Publishers using FreeWheel's video monetization platform now have a simple solution for verifying and protecting their digital video inventory. Today,...
June 04, 2018 08:10 ET | Source: Integral Ad Science

Vista Equity Partners to Acquire Majority Stake in Integral Ad Science, Supporting IAS’s Continued Growth

NEW YORK, June 04, 2018 (GLOBE NEWSWIRE) -- Integral Ad Science (“IAS”), a global software company that empowers the advertising industry with ad effectiveness solutions, today announced that it has...
March 27, 2018 08:00 ET | Source: Integral Ad Science

IAS Releases H2 2017 Media Quality Report

NEW YORK, March 27, 2018 (GLOBE NEWSWIRE) -- What: The H2 2017 Media Quality Report addresses media quality benchmarks for fraud, viewability, and brand safety across desktop, mobile, and video...
March 14, 2018 09:00 ET | Source: Integral Ad Science

IAS launches first-to-market mobile in-app solution to protect brands in programmatic environments

NEW YORK, March 14, 2018 (GLOBE NEWSWIRE) -- Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced the availability of...
February 12, 2018 09:41 ET | Source: Integral Ad Science

Integral Ad Science Earns the IAB Tech Lab Service Excellence Award for Open Measurement SDK Initiative

NEW YORK, Feb. 12, 2018 (GLOBE NEWSWIRE) -- Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced that IAS has been awarded an IAB...
February 06, 2018 08:00 ET | Source: Integral Ad Science

Integral Ad Science’s Consumer Exposure Optimization Flips Ad Conversation from Impressions to Consumer Engagement

NEW YORK, Feb. 06, 2018 (GLOBE NEWSWIRE) -- Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced findings from the beta test of...