IAS and YouTube Brand Safety and Suitability Solution Now Available for Advertisers
December 13, 2018 08:00 ET
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Integral Ad Science
NEW YORK, Dec. 13, 2018 (GLOBE NEWSWIRE) -- Last year, Integral Ad Science (IAS) and YouTube partnered to launch a beta test addressing the need for third-party brand safety and suitability...
Lisa Utzschneider joins IAS as Chief Executive Officer
December 12, 2018 08:00 ET
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Integral Ad Science
NEW YORK, Dec. 12, 2018 (GLOBE NEWSWIRE) -- Integral Ad Science (IAS) today announced that Lisa Utzschneider will join the company as CEO and member of its board of directors, effective January 7,...
New Media Quality Report Includes Time-in-View Metrics to Explore Consumer Attention
September 25, 2018 08:00 ET
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Integral Ad Science
NEW YORK, Sept. 25, 2018 (GLOBE NEWSWIRE) -- The Integral Ad Science (IAS) Media Quality Report measures key factors that erode the value of digital advertising. The latest edition of the report,...
Advertisers Can Now Leverage New Video Blocking Solution To Protect Campaigns Globally
September 05, 2018 08:00 ET
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Integral Ad Science
NEW YORK, Sept. 05, 2018 (GLOBE NEWSWIRE) -- Advertisers now have access to a critical tool for protecting video advertising and spend across devices. Integral Ad Science (IAS) has expanded video...
Integral Ad Science and FreeWheel Partner to Provide Publishers with a Global Solution to Measure Premium Video Inventory Against Viewability, Brand Safety and Fraud
July 31, 2018 08:00 ET
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Integral Ad Science
NEW YORK, July 31, 2018 (GLOBE NEWSWIRE) -- Publishers using FreeWheel's video monetization platform now have a simple solution for verifying and protecting their digital video inventory. Today,...
Vista Equity Partners to Acquire Majority Stake in Integral Ad Science, Supporting IAS’s Continued Growth
June 04, 2018 08:10 ET
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Integral Ad Science
NEW YORK, June 04, 2018 (GLOBE NEWSWIRE) -- Integral Ad Science (“IAS”), a global software company that empowers the advertising industry with ad effectiveness solutions, today announced that it has...
IAS Releases H2 2017 Media Quality Report
March 27, 2018 08:00 ET
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Integral Ad Science
NEW YORK, March 27, 2018 (GLOBE NEWSWIRE) -- What: The H2 2017 Media Quality Report addresses media quality benchmarks for fraud, viewability, and brand safety across desktop, mobile, and video...
IAS launches first-to-market mobile in-app solution to protect brands in programmatic environments
March 14, 2018 09:00 ET
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Integral Ad Science
NEW YORK, March 14, 2018 (GLOBE NEWSWIRE) -- Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced the availability of...
Integral Ad Science Earns the IAB Tech Lab Service Excellence Award for Open Measurement SDK Initiative
February 12, 2018 09:41 ET
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Integral Ad Science
NEW YORK, Feb. 12, 2018 (GLOBE NEWSWIRE) -- Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced that IAS has been awarded an IAB...
Integral Ad Science’s Consumer Exposure Optimization Flips Ad Conversation from Impressions to Consumer Engagement
February 06, 2018 08:00 ET
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Integral Ad Science
NEW YORK, Feb. 06, 2018 (GLOBE NEWSWIRE) -- Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced findings from the beta test of...