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October 05, 2004 10:00 ET | Source: MarketingNPV

Marketers Rev Up Performance with Marketing Dashboards

PRINCETON, N.J., Oct. 5, 2004 (PRIMEZONE) -- Marketing dashboards are becoming an increasingly popular tool for building marketing's alignment with company financial goals and for increasing...
August 16, 2004 10:00 ET | Source: MarketingNPV

Marketers Can Improve Accuracy of 2005 Forecasts, Says MarketingNPV

PRINCETON, N.J., Aug. 16, 2004 (PRIMEZONE) -- Corporate marketing executives can improve the predictability and reliability of forecasts through adherence to several basic principles and processes,...
July 06, 2004 10:00 ET | Source: MarketingNPV

Marketers Offer Tools and Techniques to Speed Ideas to Market in Latest Issue of MarketingNPV Journal

PRINCETON, N.J., July 6, 2004 (PRIMEZONE) -- New marketing research technologies provide corporate marketing executives the ability to bring new ideas to market much quicker, less costly and more...
May 11, 2004 10:24 ET | Source: MarketingNPV

Six Sigma Not Helping Marketing Says Founder Of MarketingNPV(R)

PRINCETON, N.J., May 11, 2004 (PRIMEZONE) -- Corporate marketing executives have not embraced the quality and business improvement methodology of Six Sigma despite its proven successes in driving a...