Latest News and Press Releases

OOH reaches record $2.12B in Q1 as digital formats and AI brands fuel growth

OAAA and National Geographic Photo Ark Launch Nationwide “Pledge to Pollinate” Campaign to Celebrate Photo Ark’s 20th Anniversary

OOH Delivers 2x the Performance Lift of TV, New OAAA and Kochava Study Finds

The OAAA today announced the appointment of three new members to its Board of Directors.

WASHINGTON, May 06, 2026 (GLOBE NEWSWIRE) -- The Out of Home Advertising Association of America (OAAA) today announced the renewal of its partnership with the Federal Bureau of Investigation,...

OAAA 2026 Media Conference Full agenda is now live as industry leaders to spotlight AI, creativity, and the impact of real world media

Joint effort by Geopath with OAAA marks major step in evolving measurement to support modern media planning and continued industry growth

19 Consecutive Quarters of Growth - OOH’s Expanding Role in the Modern Media Mix as Apple, Morgan & Morgan, and Vivint top the list of OOH advertising

New OAAA and Winterberry Group research finds OOH drives outcomes across the customer journey, with investment set to rise in the next two years

OAAA Expands 2026 OOH Media Conference Lineup with Senior Industry Leaders from Lamar and Giant Spoon